1. MOT
Low-Carbon Tourism and Intelligent Transportation Services in Sun-Moon-Lake Area
Good morning distinguish guests. I’m Sandra, work for Service System Technology Center of ITRI.
On behalf of Ministry of Transportation & Communications, today I’ll present this integrated project, i3 Travel.
In this i3 Travel project, we integrate multiple low-carbon systems
And during the night-time, we can also utilize off-peak electricity for EV charging
Chinese Taipei

2. Problem Definition & Background (1/3)
Visitors
I’m not sure if you have time to enjoy the beautiful scenery of Sun Moon Lake. It’s a very famous and popular scenic area in Taiwan.
But in the video you can see. It faces some challenges.
Fast growth rate of tourists has caused traffic congestion and air pollution problems, it debases the travelling quality.
Year 2

3. Problem Definition & Background (2/3)
Sun Moon Lake National Scenic Area
Utilization Rate of Private Cars ↑
→serious traffic congestion
Service Quality of Public Transportation↓
→unable to meet tourist demand
Not like the city style tourism, it in country side.
Around 80% are private cars enter into this area.
serious traffic jam in almost every holiday. 3

4. Problem Definition & Background (3/3)
Sun Moon Lake National Scenic Area
Heavy problems of Air Pollution and Energy Consumption
Tourism V.S. Environment
Carbon Footprint-Area Ratio
And of course, air pollution and energy consumption are big problems.
Compare with other national scenic areas in Taiwan, the carbon footprint ratio of Sun Moon Lake is the highest
Tourism, environment sustainability, kind of dilemma~ 4

5. i3 travel
ITS
IoT
Taiwan has good strengths on Technology field, such as ICT, IoT & ITS related development.
Therefore, the concept of i3 travel project is proposed to offer intelligent transportation services for quality and low-carbon tourism.
ICT 5

6. i3 travel innovative intelligent interesting
i3 indicate the integrated concept of innovative, intelligent and interesting thinking, as a total solution for new experience of tourism
Based on this idea, We tried to launch the multiple Low-carbon transportation services through incorporating ITS/ICT application in Sun Moon Lake.
For the purpose of reducing the proportion of private vehicles,
this project integrated public and private resources for offering real-time and location-based travel information,
seamless and quality public transportation and EV-sharing service with advanced navigation system.
Tourists can enjoy the beauty of travel with great experience of intelligent and green transportation. 6

7. The Goal of i3 travel Park & Travel
To strengthen Sun Moon Lake National Scenic Area as a demonstration site for low-carbon and intelligent tourism, and make her a sustainable attraction.
Park & Travel
The goal is to strengthen this area as a demo site for low-carbon and intelligent tourism.
Just like what I’ve mentioned, the dilemma between tourism and environment
Can we use our strengths of Technology to find out a sustainable solution to solve this dilemma
“Park & Travel” means changing current travelling model, reducing the usage of private car in lakeside. Park in outside and use green transportation to travel in the central area 7

8. STRATEGY- Public Transportation
Other scenic spot routes
Mass Transit Services
Walking & Biking
Lake Tour e-bus
There are some strategies
The First
To identify the connectivity issues among different transportation systems.
Provide the transfer information, tour bus schedule, and other route alternatives…etc
To make the experience for mass transit more attractive and reliable 8

9. STRATEGY- Low-Carbon Transport
E-Bus
The Second,
The multi-modal green transportation system surrounding the Lakeside area have been established, including E-boat, E-bus, biking system and EV-sharing with advanced navigation system.
In Sun Moon Lake, these diversified green transportation vehicles are not only for transportation but also kinds of attractions here.
We adopt cloud service and mobile application to increase the accessibility, mobility and diverse convenient services for tourists.
Anytime and anywhere, the tourists can access the real-time transport and travel information. 9

10. STRATEGY- E-Ticket Package Service for Tourism
Web Service
Smart End-point
Store App
Tourist App.
Sustainability is not only for Environment viewpoint, but also important for “Innovative Services”
This year, our major focus is to adopt ITRI’s solution into user-driven services.
This E-Ticket Package Service Solution is to integrate related travelling component, both for on-line & off-line devices,
This system includes a cloud-based multi-sided platform and smart agent applications, such as the app for Travel agency, Stores and tourists.
Cloud Service
Hyper-connected Platform 10

11. System of E-Ticket Package Service (POB)
Web Service
(Plan & Buy)
App for Travel Agency
(Card binding & mgmt.)
App for Tourist
(Travel info & guide)
App for Store
(verification & real-time report)
Tourist uses the card to get services or products
Management report

12. POLICY- Enhance the Quality of Service
EV-Sharing Service
─ 35 iEVs around the lake
─ Advanced Navi Services, ANS
Enhance the Quality of Service is one of the policies
Hotai Motor and Toyota in this project offers 35 electric vehicles for EV-Sharing service around the lake. 12

13. POLICY- Advanced Navi Services, ANS
Combine Intelligent Transportation Services
Location-Based Services
Multimedia Entertainment and Real-Time Information
each EV is equipped with Advanced Navigation Services (ANS). ANS provides intelligent transportation services to ensure that the condition of EV could be fully controlled.
Using electric vehicles not only save more energy while experiencing the Sun Moon Lake, but also help people save driving costs at the same time.
Because EV 13

14. POLICY- Carbon Reduction
2013/4-2014/6 more than 23,000 passengers (90% are private vehicle users) and more than 300,000 km distance (equal to reducing 57 tons of CO2 emission)
After EV iRent service launching, around 96 metric tons of CO2 emissions will be reduce each year.
During this period, more than 23K passengers used EV, and equal to reducing 57 tons of CO2 emission. 14

15. POLICY- Intermodal System Integration
e-Tickets Package Service for Low-Carbon Tourism (public transportation, electric vehicles, shuttle boats, buses, bicycles, smart commerce)
Transportation information aggregation
To consolidate physical services, information and e-ticket to form a business-driven service ecosystem is another policy of this project. EV
E-Bus 15

16. POLICY- Business-driven e-Ticket Services
We schedule to launch the low-carbon tourism package services with e-ticket in Nov, includes EVs, Lake tour buses, bicycles, cable car and ferry services. 16

17. POLICY- Traffic Management International Fireworks Music Festival
Integrate Government Departments
Traffic Control and Evacuation Operations
Interceptor ring concept
effectively reduce 6,300 kg of carbon emissions during big event period.
About the policy of traffic management, MOTC proposed an interceptor ring concept.
MOTC integrate different data resources from several government departments to manage the traffic conditions in Sun Moon Lake area to assist the traffic control.
And implement evacuation operations in big events to reduce private cars coming into lake area.
Sun Moon Lake
International Fireworks Music Festival 17

18. Platform for CMS Messages Operations Across Multiple Traffic Control Systems
Based on the traffic control platform, different road-hierarchy managing authorities can make an on-line center-to-center control negotiation with the real-time traffic information. 18

19. Traffic Management Traffic Control Platform
And such coordinated mechanism has significant performance in traffic flow control. Simultaneously, efficiency improvements also reduce the carbon emission in some popular scenic spots.

20. Conclusion (1/2)
Chinese Taipei has formally entered a new era of “Low Carbon & Intelligent Transportation”
The visitors can enjoy Sun Moon Lake conveniently by low-carbon and intelligent transportation services, such as: EV, E-boat, E-bus, bicycles and e- Ticket
Energy saving and emission reduction are global challenges. Taiwan has formally entered a new era of “Low Carbon & Intelligent Transportation”
We hope the visitors can enjoy Sun Moon Lake conveniently by low-carbon and intelligent transportation services, such as: EV, E-boat, E-bus, bicycles and e-Ticket

21. Conclusion (2/2)
Everyone can make a contribution to environmental protection for Sun Moon Lake.
We will continuously adopt innovative services and applications to strengthen low carbon intelligent transport systems that are friendly for tourists, local SMEs and the environment.
everyone can make contribution to environmental protection for Sun Moon Lake.
the execution experience and results of this project can be good references for other National Scenic Area
In the coming future, We will continuously adopt innovative services and applications to strengthen low carbon intelligent systems that are friendly for tourists, local SMEs and the environment.
Thank your for your time and hope you all have great time in Taiwan.

22. Thank you for your attention Welcome to Chinese Taipei
&
Welcome to Chinese Taipei 22