1. Fashion Forecasting

2. Fashion Forecasters
Business consultants hired to help predict fashion trends as much as 18 months in advance
Clients of fashion forecasters receive weekly or monthly predicted consumer trends

3. Reporting Services
Organizations that report constantly changing market trends that will have an impact on the products that buyers will be purchasing

4. Resident Buying Offices
Organizations that provide consulting services to retailers. Sometimes RBOs are owned by the retail corporation.
Organizations located in major market areas for the purpose of providing buying advice and other market-related services

5. RBOs are Important Due to changing nature of fashion Group purchases
Expense reduction
Exclusive merchandise rights
Pool of information and knowledge

6. Other Sources Internal Sources External Sources Employees Management
Store Records
External Sources
Customers
Magazines and Trade Publications
Vendors
Trade Associations
Comparison Shoppers

7. The WHY of Forecasting Why is something happening?
Why was it introduced?
Why do consumers like it?
Or why do they hate it?

8. The HOW of Forecasting
Social, technological, economical, environmental, political arenas

9. Some Sources for You Fashionsnoops.com Fashiontrendsetters.com
Style.com