1. Webshots
The Next Generation

2. What’s on the menu today?
What have we been up to?
Redevelopment framework
Audit and Analysis
Web and Social Media Policy Update
Boldly Going…Webshots – The Next Generation
Questions at the end of each segment
Photo by Lukas Blazek on Unsplash

3. What have we been up to – redevelopment framework
One Year Development Framework
Partnering with Granite Digital
Quarterly releases
Submit requests via DEWG website
View the request queue on the DEWG website
Photo by Štefan Štefančík on Unsplash

4. What have we been up to – redevelopment framework
Questions?
Photo by Štefan Štefančík on Unsplash

5. What have we been up to – Website audit and analysis
What did we do?
User experience survey
Website footprint review
Website governance survey
Stakeholder workshops
Google analytics data review
Photo by João Silas on Unsplash

6. What have we been up to – Website audit and analysis
What did we find?
95% end user satisfaction, but improvements still needed
Prospectus is the core of the site (central course pages dominate top 100)
There are gaps – need to elevate Research and Civic and Community Engagement
The site is too big – 600 subsites and over 52,000 pages
We’re not planning as much as we need to
We need richer content
20 people did 41% of the changes in the first 6 months of 2018
We have 6 issues that need to be tackled in the areas of:
Strategic Value
Governance
Resourcing
CMS and Technologies
Training and Knowledge
Content Consistency
Photo by João Silas on Unsplash

7. What have we been up to – Website audit and analysis
What do we do next?
Formulate a web content strategy based on:
Industry best practice
Resolution of identified issues
Define appropriate KPIs
Create a strategic plan
Photo by João Silas on Unsplash

8. What have we been up to – Website audit and analysis
What do we do next?
Formulate a web content strategy that:
Gives focus to the prospectus
Is proactive in developing content that supports strategy, reputation and research impact
Reduces the size of the website footprint
Changes the governance model
Photo by João Silas on Unsplash

9. What have we been up to – Website audit and analysis
For a copy of the report,
Questions?
Photo by João Silas on Unsplash

10. Web and Social Media Policy - Update
We’ve made some changes
Social media notice and takedown procedure added to the main policy
Website procedure added to the main policy
Broader DEWG composition
If you’re looking to start a website or a social media presence, this is your bible
Photo by Clem Onojeghuo on Unsplash

11. Web and Social Media Policy - Update
Please read it!
If in doubt, ask
Will save hassle in the long run
policies/policies/sm-policy/
Photo by Clem Onojeghuo on Unsplash

12. Webshots – The Next Generation!
Webshot 6 – Analyse This: New Google Analytics Dashboards
Thursday, 23 August 2018 at 12-1pm in WGB 106
Webshot 9 – Storytelling Two: Find your Hero
Thursday, 1 November at 12-1pm
in Kane Building G18
Webshot 7 – Revitalising your Homepage Two
Thursday, 13 September at 12-1pm
in Cavanagh Building LG51
Webshot 10 – Taking out the Trash: Cleaning up your Site
Thursday, 22 November at 12-1pm
in BHSC G06
Webshot 8 – Enabling Accessibility
Thursday, 11 October 2018 at 12-1pm
in Áras na Laoi G30

13. Questions? So, wrapping up…
We’ve implemented our quarterly website development cycle – no more big bangs!
We’ve audited the website – next, we’ll build a strategy
We’ve updated the web and social media policy – make sure you read it!
We’ve scheduled a whole lot of new webshots!
Questions?