1. Heading: Media Studies 4
Write down the first words that come to mind when you hear the words:
Spectrum,
Jumping
Leggit
(as in leg it – run)
This is a game advert. The red makes it seem important, as we have gone over before.
But now let’s examine the language more

2. Headings and slogans today

3. Scientific, technical or difficult words make a product seem smart.
If you see hard words, you can say
“This advert is aimed at a mature, intelligent audience”

4. All of these words have to capture your attention.
The opposite is also true. Simple words are used to target young audiences.
All of these words have to capture your attention.
Write a list of the following:
Loud Sounds – boom, bang, crack, etc
Happy sounds – Ooh, wow, yikes, etc

5. There are buzz words you can use too.
New
Best
Better
Latest
Bigger, biggest
People want the latest things (I-phone 1,2,3,4,5,6)
People want the best product.
You should always examine how a word ‘attracts’ viewers.

6. Write down answers (sentences) to the following questions .
(1)Is the (English) language difficult here?
(2) Who might the advert be targeted at then.
(3) What is the advert telling you about Coca Cola .

7. Same questions – only this time I say:
“Examine the language of this advert”.
New
Improved
Coverage
Extended
Germ-kill
Original Bleach
Nothing protects as long.

8. Slogans

9. You have to examine the verbs (the actions).
The slogan asks a person to do something OR tells the person what the product does.
Nike “Just do it” and Calgon “washing machines live longer with calgon” are good examples.
You have to examine the verbs (the actions).

10. What would you say to someone to convince them to buy it?
Name a product, your product that you want to advertise
What does your product do? How do you use your product? Does it help anyone?
What would you say to someone to convince them to buy it?

11. Homework
Sheet – Fill it out.