1. Positioning your brand and people as trusted authorities
Stephen Waddington

2. Media and speaking opportunities Talent engagement
Business development and sales
Publishing deals: five books
Career development and opportunities
Profile and access
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3. WHY IS THIS IMPORTANT? AMPLIFY brand news; create visibility
INSPIRE employees
ESTABLISH category and industry expertise
SERVE as a corporate spokesperson/ambassador; extend the brand halo
BUILD equity via connections with peers and media
SPARK and lead the conversation about the brand
PERSONIFY brand values
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4. WHAT YOU’RE SHOOTING FOR:
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9. WHAT IT TAKES:
PHASES 3
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10. START WITH A PLAN PHASE 1: What do you want to achieve?
What’s point of view
Media and community discovery
Listen to your markets
Develop a content calendar
Create and publish content
Engage in ongoing conversation
Evaluate, test and learn
PHASE 1:
START WITH A PLAN
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11. CONTENT AND CONVERSATION
Your company news
Market intelligence
Analysis and reports
Learning and development Report from an event
Book reviews
PHASE 2:
CONTENT AND CONVERSATION
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12. TEST, LEARN AND ADAPT PHASE 3: Followers, engagement
Search engine optimisation
Traffic
New business relationships
Speaking opportunities
PHASE 3:
TEST, LEARN AND ADAPT
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13. HOW KETCHUM CAN HELP PRESENCE BUILDING AND SOCIAL LISTENING
Profile optimisation and builds
Social training on new platforms
Topical listening based on strategy
Heads up on social events
Recommended follower lists
CONTENT CREATION & PUBLISHING
Content strategy aligned to goals
Write new content or edit yours
Image creation, publishing
Real-time optimization
Paid amplification
MANAGEMENT & MEASUREMENT
Daily monitoring of community
Engagement with other influencers and followers
Measurement and reporting

14. GET IN TOUCH! STEPHEN WADDINGTON
Chief Engagement Officer