1. Organization/ text features

2. Text Features
All of the components that are not the main body of a text.
Can be used to organize and emphasize text.
Especially important for advertisements when you want your audience to be able to identify information more easily.

3. Examples Bold, Italics, or Underline
Graphics (maps, pictures, charts, diagrams)
Captions
Headings
Subtitles
Punctuation

4. For your brochures…
Include a variety text features.
Use them effectively
Should draw attention to important information and organize information logically, not clutter or distract.