1. BizNOW Selling Together
Program Services

2. Agenda Welcome to BizNOW Consumer adoption strategy
Brief overview of the product
Consumer adoption strategy
Goals & objectives
Foundation for success
Campaign strategy
Tools available to help drive adoption
Next steps
Get started on your Customer Adoption planning
Program implementation
Acquisition 2

3. 1
BizNOW overview 3

4. BizNOW™ is a low-cost, prepaid solution for business customers.
No credit check
Flexibility, Security, Control of cash flow and budgeting
Mobile Account Access
Easily issue cards to employees/subcontractors
Financial Software Integration
Project-specific Tagging
Reporting and Admin Tools
Cost savings and efficiency
BizNOW is a full end-to-end payments and expense management solution that brings cutting edge technology to businesses to continue to compete in today's market.
Greater efficiency and flexibility Mobile approval and dynamic funds movement. Integration with accounting software.
Account simplicity
Dashboard provides full reporting and administrative capabilities. Receive real-time funding requests and spend notifications, uploaded receipts, purchase descriptions and expense categorization within seconds.
Enhanced security Elimination of card-sharing among employees. Ability to instantly suspend a card and reactivate when needed.
Tighter control over cash flow and budgeting Real-time tracking and visibility.
Cost savings and efficiency Time-consuming expense report processing and costly check handling are nearly eliminated.

5. BizNOW Benefits to Business Owner AND Employee
Real-time budgeting and purchase reporting
FLEXIBILITY
Mobile approvals
Dynamic funds movement
CONTROL
Real-time tracking and visibility
Budgeting and allocating funds
ACCOUNT SIMPLICITY
Real-time reports
Integration with accounting software
Receive their own card
Receive funds as needed
Release unused funds
ACCOUNTING SIMPLICITY
Tag transactions in real-time
Error free expense reports
SECURITY
Eliminate exposure to fraud
Eliminate need for use of personal card or

6. How It Works Payments and expense management
Employee needs funds for purchasing
Business Owner approves and allocates funds to employee as needed
Funds available immediately to employee
Real-time authorization and reporting
Unused funds returned to master account

7. Your consumer adoption strategy3
Your consumer adoption strategy 7

8. Goals & objectives Goals Targets
Build a consumer adoption plan that will drive your customers and non-customers to sign up for BizNOW.
Being able to offer a cutting-edge technology product for your business clients
Being able to attract new customers based on availability of this product
Educate new cardholders on how to use BizNOW for everyday transactions.
Targets
Tellers/employees
Educate the tellers/employees on the BizNOW program and it’s benefits and features
Offer teller/employee incentive; use the program
Business customers
Communicate that you understand the needs of the business and match to the benefits/features of the BizNOW program
Get them to use the card for everyday spend
Re engage those who are not using their cards at full potential 8

9. Customer acquisition
The perfect customer
Small businesses with employees
Inherent need for the employees to pay for something using a card
Industries
Construction companies/contractors
Food delivery
Supply chain or logistics companies
Trucking/fleet
Non-profit
Startup companies
Identify small to midsize commercial clients in your portfolio
May have existing commercial clients using external riskier expense management solutions or none at all
Current customers using debit or credit accounts for business use
Payments to fleet management cards
Consistent payments to home improvement stores
Non-customers who need a business solution
Turned down in the past for business card 9

10. Campaign strategy and structure
The consumer adoption strategy involves identifying the right offer for the consumer segment, executing it at the appropriate time and measuring returns to help ensure increased adoption and usage of your BizNOW program. We utilize a mix of tactics, tools, and communications that incorporate the right message based on the solution value proposition to generate inquiries. This strategy takes into consideration the buying cycle with specific messaging objectives that steer the types of touches, tactics or communications that will be used in executing the campaign. 10

11. Templated pre-launch materials
Online toolkit for adoption materials

12. 4 ways to start your consumer adoption plan quickly
Employee training/incentive program
Use BizNOW at your own institution to educate employees
In branch/web materials & word of mouth
Online toolkit
Build out series of acquisition communications
First time acquisition campaign on your behalf
Social media 12

13. 3
Next steps 13

14. Next Steps Implementation Special offer from FIS
You will receive communication with your dedicated URL where your clients will sign up and order their first set of cards.
Special offer from FIS
Let FIS send your first acquisition series for you.