1. Mrs. Alexander-Harrison
Sports promotion
Mrs. Alexander-Harrison

2. PLANNING THE PROMOTION
Event planning includes all activities associated with the sale, distribution, and promotion of a sports event.
Promotion for sports products is similar to promotion for other products. Marketers develop an effective promotional mix of advertising, sales promotion, publicity, and personal selling.
The type of promotion depends on the organization and type of product

3. Promotional Mix – a combination of the different types of promotion
ADVERTISING & SALES PROMOTION
Promotional Mix – a combination of the different types of promotion
Personal Selling
Advertising
Direct marketing
Sales promotion
Public relations

4. Public Relations and Publicity
Personal Selling
Any form of direct contact occurring between a salesperson and a customer
Public Relations and Publicity
a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media
Publicity
a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media.

5. Direct Marketing
A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.
Printed direct mail, sent via regular mail to a home or business
Electronic direct mail
It’s goal is to generate sales or leads for sales representatives to pursue

6. ADVERTISING & SALES PROMOTION
Incentives – generally higher-priced products earned and given through contests, sweepstakes, and rebates
Coupons
certificates that entitle customers to cash discounts on goods or services.
Contests – activities that require demonstration of a skill
Sweepstakes – game of chance

7. Types of Consumer Promotion
ADVERTISING & SALES PROMOTION
Types of Consumer Promotion
Premiums – low-cost items given to consumers at a discount or for free – Should:
be low-cost
provide added value
negate the target audience’s price issue
effectively differentiate the product from the competition
create an immediate need to buy

8. Types of Premiums
Factory packs (in-packs) – free gifts placed in product packages

9. Types of Premiums
Traffic builders – pen, calendar, key-chain given free for visiting or attending event

10. Types of Premiums
Coupon plans – ongoing program offering a premium in exchange for labels, coupons or other tokens from one or more purchases.

11. ADVERTISING & SALES PROMOTION
Advertising and sales promotion provide opportunities for sports events to be communicated to fans and potential customers of sponsored products
Marketers use various technological tools in promotions, including databases for direct mail; electronic signs in stadiums, areas and TV, broadcast media and the Internet

12. YOUR PROJECT Planning a Promotional Mix
Prepare a promotional mix for any NV sports team describing the promotional mix you would use to promote the team, using the elements discussed in Chapter 8.
As part of the promotional mix, design a sales promotion which includes coupons, rebates, samples, premiums, contests or sweepstakes two or more of these items.