1. What is the goal of studying society?

2. To understand the dynamics of social interactions in society

3. Social Interactions
Social interactions refer to particular forms of externalities, in which the actions of a reference group affect an individual’s preferences.

4. Social Interactions
Social interactions are the acts, actions, or practices of two or more people mutually oriented towards each other's selves, that is, any behavior that tries to affect or take account of each other's subjective experiences or intentions. This means that the parties to the social interaction must be aware of each other--have each other's self in mind.

5. SOCIOLOGY
If the perspective highlights the external influences that ease or constrain human actions, the discipline is called Sociology.

6. SOCIOLOGY
It attempts to provide a deeper assessment of both individual and group behavior and social phenomena by considering the influence of economic, political and social factors.

7. The study of human social life, groups and society.
SOCIOLOGY
The study of human social life, groups and society.

8. Sociologists focus mainly on human interactions
SOCIOLOGY
Sociologists focus mainly on human interactions

9. Identity shapes both individual and group behavior.

10. IDENTITY
The distinctive characteristic that defines an individual or is shared by those belonging to a particular group.

11. SOCIETY Refers to a group of people living in a community.
A group of individuals sharing a common culture, geographical location and government.

12. SOCIAL NORMS
Social Norms are unwritten rules about how to behave. They provide us with an expected idea of how to behave in a particular social group or culture.

13. SOCIAL NORMS
Social norms are the accepted standards of behavior of social groups.

14. They are part of the non-material aspect of culture.
SOCIAL NORMS
They are part of the non-material aspect of culture.

15. SOCIAL FORCES
Any effective urge or impulse that leads to social action. Specifically, a social force is a consensus on the part of a sufficient number of the members of society to bring about social action or social change of some sort. (Fairchild, 1970)

16. ANTHROPOLOGY
If the perspective underlines the role of cultural structures in organizing human interactions, the discipline is referred to as Anthropology.

17. The study of the biological, cultural and social aspects of man.
ANTHROPOLOGY
The study of the biological, cultural and social aspects of man.

18. ANTHROPOLOGY
Anthropology is the study of people throughout the world, their evolutionary history, how they behave, adapt to different environments, communicate and socialize with one another. 

19. Anthropos (man) + Logos (study/inquiry)
ANTHROPOLOGY
Anthropos (man) + Logos (study/inquiry)

20. POLITICAL SCIENCE
Political science is the systematic study of politics, or the process by which governmental decisions are made. 

21. Characteristics of Culture
1.Culture is social because it is a product of behavior.

22. Characteristics of Culture
2.Culture varies from society to society.

23. Characteristics of Culture
3.Culture is shared.

24. Characteristics of Culture
4.Culture is learned.

25. Characteristics of Culture
5.Culture is transmitted among members of society.

26. Culture is transmitted through language.

27. FUNCTIONS OF CULTURE DEFINES SITUATIONS
DEFINES ATTITUDES, VALUES AND GOALS
DEFINES MYTHS, LEGENDS AND THE SUPERNATURAL
PROVIDES BEHAVIOR PATTERNS