2. What is marketing?

3. People Know What You Tell Them

4. Creating Your Branch Brand
Who are you?
What are your areas of interest?
What groups do you work with?
What do you “add” to your community?
How would people currently describe you?
How would you want them to describe you?

5. Strategy and Tactics

6. Why, What, How Why are you interested in changing your brand?
What changes need to happen?
How will you make those changes happen?

7. Your website tells your story!

8. Telling the Right Story
Minimal, but engaging text. Bites and snacks only.
Keep your content current!
Good quality story telling photos.
Links to like content.

9. Which photo is better?

10. Raise Your Hand if You’re Using
Your Branch

11. Other Resources Letters to the editor Events Videos Posters Brochures
Mission-based programming and PiaBs

12. Free Advertising Local papers Radio PSA’s Shell station TV Library
Other organizations…but who?

13. You’re known by the company you keep.

14. AAUW Video Library! Climate Change The Value of Membership
You Throw Like A Girl
One AAUW
Giving Library
So much more!

15. Social Media…what it’s not

16. What it is

17. Which is really just…