1. Computer Companies Profiles
By: Maria L. Alvarez
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2. Computer Companies Analyzed for Stock Purposes
Macromedia Inc.
Lexmark International
Activision
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3. Macromedia Inc. The Beginning (1984 – 1992)
Macromedia Inc. was created under the name MacroMind, which was dedicated to giving artists high end video and audio.
It was created by Marc Canter with the help of his frilicensey Fenton and Marc Pierce.
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4. Macromedia Inc. (cont.)
In 1991 MacroMind merged with Paracomp which was an early leader in 3D graphics and the company was renamed MacroMind-Paracomp.
In 1992 MacroMind-Paracomp merged with Authorware to form Macromedia.
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5. Products Engineered by Macromedia Inc.
CD-ROMS
Web Content
Web Applications
Rich Internet Applications
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6. Lexmark Inc. Launched in 1991 as a spin-off of IBM.
It was the first company to market 4800 X 1200 dpi and 3600 X 1200 dpi resolutions.
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7. Lexmark (cont.) Created stand alone photo printers.
It is a $4.4 billion enterprise.
Has rapid expansion in Latin America and Asia Pacific.
It develops and owns the technology inside its products.
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8. Lexmark Inc. (cont.)
It has reported compounded annual revenue growth of 12 percent over the past five years.
It makes Printers both Laser and Inkjet, and office and home supplies
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9. Activision It opened its doors in 1979.
Its business involves the sales and marketing of products either by license or by third party publishers.
It’s the leading international publisher of interactive software products.
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10. Activision (cont.)
Its software products are designed for playing platforms such as Nintendo Game Cube, Sony Playstation, the Xbox and the Personal Computer including PC and Mac.
Its products include action, adventure, role-playing, and simulation among others.
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11. Activision
This company creates its products based on characters created by other companies such as Disney and bring them to life using their game platforms.
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12. Analysis of the Three Companies
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13. Graph Depicting Price Comparison For the Three Companies
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14. References Activision website Bellsouth stocks website Lexmark website
Macromedia website
Shoplet website
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