1. Model ‘T’ Ford & The Cycle of Prosperity
Henry Ford
Model ‘T’ Ford
&
The Cycle of Prosperity

2. The Model ‘T’ Ford
Henry Ford set out to build a car which everyone could afford to buy.
It was nicknamed the ‘Tin Lizzie’ by the American people.

3. The Model ‘T’ Ford
The attraction of the Model T Ford was that its price never increased.
Costing $1000 in 1909, the price in 1928 was only $295.
By 1929 Ford was producing more than one car per minute

4. Key Quote – Henry Ford
‘A customer can have any color he likes for his car so long as it's black’
How would this have helped to cut production costs?

5. Mass Production
Ford was able to sell cars cheaply because they were mass-produced and every part was standardized (only one color and one engine size were available).
Using the Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.

6. Mass Production
Ford adapted the idea of using an Assembly Line to speed up production.

7. Assembly Lines Henry Ford 1925
‘… each man and each machine do only one thing ... the thing is to keep everything in motion and take the work to the man not the man to the work’
Henry Ford 1925

8. Ford’s Assembly Line
Ford mastered the conveyor belt, which moved parts to workers rather than workers to parts.
Each worker added one kind of part to a product as it passed

9. Ford’s Assembly Line

10. Car Production & Cycle of Prosperity
Car production used up 20% of America's steel, 80% of her rubber, 75% of her plate glass and 65% of her leather.
By the end of the 1920s American cars used seven billion gallons of gasoline a year.
create jobs in the oil industry.

11. The Cycle of Prosperity!
Car Industry
Mass production & Standardization lead to increased car sales.
More jobs are created in other industries.
More Standardized parts are needed
The Cycle of Prosperity!
More people with jobs means that they can afford to buy a car!
Jobs in Diners, Motels & Gas Stations.
Steel
Glass
More Oil is used.
Rubber
More roads are built.
Leather

12. Aerial view of the Rouge plant in 1930
In 1929, there were 81,000 men working in this one factory