1. Model ‘T’ Ford & The Cycle of Prosperity
Henry Ford
Model ‘T’ Ford
&
The Cycle of Prosperity
This presentation has been designed for the GCSE course on the American Boom.
Opportunities exist for revision, literacy and modelling. Impress the pants of an Ofsted inspector (someone who can’t teach) if you got the students to grade their own work using the mark scheme, Remember press ‘P’ if you wish to return or undo the last action.
By Mr RJ Huggins

2. The Model ‘T’ Ford
Henry Ford set out to build a car which everyone could afford to buy.
It was slow, ugly and difficult to drive, and was nick named the ‘Tin Lizzie’ by the American people.

3. The Model ‘T’ Ford
The attraction of the Model T Ford was that its price never increased.
Costing $1200 in 1909, the price in 1928 was only $295.
By 1929 Ford was producing more than one car per minute

4. Mass Production
Ford was able to sell cars cheaply because they were mass-produced and every part was Standardised (only one colour and one engine size were available).
By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.

5. Mass Production
Ford invented the idea of using an Assembly Line to speed up production.

6. Key Quote – Henry Ford
‘A customer can have any colour he likes for his car so long as it's black’
How would this have helped to cut production costs?

7. Assembly Lines Henry Ford 1925
‘… each man and each machine do only one thing ... the thing is to keep everything in motion and take the work to the man not the man to the work’
Henry Ford 1925

8. The Cycle of Prosperity!
Car Industry
Mass productions & Standardisation lead to increased car sales.
More jobs are created in other industries.
More Standardised parts are needed
The Cycle of Prosperity!
More people with jobs means that they can afford to buy a car!
Jobs in Diners, Motels & Gas Stations.
Steel
Glass
More Oil is used.
Rubber
More roads are built.
Leather

9. Car Production & Cycle of Prosperity
Car production used up 20% of America's steel, 80% of her rubber, 75% of her plate glass and 65% of her leather.
By the end of the 1920s American cars used seven billion gallons of petrol a year.
This helped to create jobs in the oil industry and made the oil state of Texas rich.

10. Aerial view of the Rouge plant in 1930
In 1929, there were 81,000 men working in this one factory

11. Summary
Key Words
In order to get a a grade ‘C’ upwards in exams, you must learn and use the key words & facts.
These concepts will be awarded as key ‘knowledge.’
Cycle of Prosperity
Mass Production
Assembly Lines
Unskilled Workers
Standardisation.
Model ‘T’ Ford
Tin Lizzie

12. Exam Question 1
A small town in Texas, 1925
How reliable is this source to an historian writing about the effects of mass production in the USA in the 1920s?

13. Exam Question 2
‘A customer can have any colour he likes for his car so long as it's black’
Does this quote fully explain how the system of mass production worked? Use your own knowledge and the source to explain your answer.

14. Mark Scheme Level Grade Description 1 E Simple undeveloped answer. 2 D
Uses or combines information from the sources. 3
C/B
Uses sources & own relevant knowledge / concepts. 4
A/A*
Balanced answer covering both parts of the question

15. Level 4 = an answer which includes one from each column.
Question 1 Level 3
For
Against
Level 4 = an answer which includes one from each column.
Some cars are similar i.e. Standardisation.
Model T Fords
Cycle of Prosperity – people can afford to buy cars.
Only one town. Not enough evidence for the whole of the USA.
Texas was a rich oil producing state which meant more people could afford to buy cars than other parts of the USA.

16. Level 4 = an answer which includes one from each column.
Question 2 Level 3
For
Against
Level 4 = an answer which includes one from each column.
All the cars are the same colour – black - i.e. Standardisation.
No mention of Assembly Lines
No mention of cheap unskilled workers.

17. = D = C = A Improving your grades Just uses sources.
Relevant knowledge & concepts backing up one side. = A
Answer using relevant Knowledge & concepts.

18. The End
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