1. PTC Update and Pro/ENGINEER Roadmap
Michael M. Campbell Vice President of Product Management, MCAD
November 2006
© Copyright 2004 Parametric Technology Corporation

2. Great Products… … define markets … drive revenue growth
… generate profitability
… create competitive advantage
… build bonds with customers
… increase shareholder value
… energize employees
We’ve been on the front lines of product development and product lifecycle management for nearly 20 years. And it’s exciting to see business leaders refocusing their companies on what matters most, THE PRODUCT. I’m going to share with you our point of view about PLM and why a focus on products is important.
At the highest level, product development is important because it feeds the other operations of a company, from Supply Chain issues, to Operations, and customer satisfaction.
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

3. Product Development is Difficult
90% of product launches capture 1% market share (Boston Consulting Group)
cancelled
fail
Out of every 100 development projects: 63 are cancelled, 25 are commercially successful, and 12 fail (Booz Allen)
Up to 1/3 of Product Development time spent on unnecessary work or waiting for decisions/information (McKinsey)
There are huge benefits of putting a focus on product development and your products. But there are some challenges. Not every company gets product development right. Here are 3 examples from our research of what experts are saying about the risks of product development.
This point is from a consumer products study that BCG conducted.
This point is highlights how many projects are initially funded but how few actually provide the financial benefits that were intended.
This point highlights the problems associated with inefficient availability of information or poor decision processes
This point comes from Robert Cooper who has written extensively about product development. Out of all the resources put into product development. 46% are wasted.
46% of product development resources are spent on products that fail (Cooper, Product Development Institute)
fail
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

4. Today’s Typical IT Infrastructure is a Barrier to Improvement
Distributed Mfg
Supplier
Distributed Mfg
Supplier
Preferred Parts
Approved Vendors
Feasibility Feedback
Tooling Designs
Work Instructions
NC Programs
Supplier
Distributed Mfg
FTP
Requirements
Design Feedback
Procurement
Manufacturing
Custom Configurations
Part Designs
BoMs
Changes
Engineering
Service
SneakerNet
Field Notices
Customer Concerns
Failure Reports
User, Service Manuals
Models
Drawings
Simulations
Marketing
Sales
This is what product development looks like today. The lines represent varying degrees of communication and different types of communication. There is product information all over the enterprise and outside of the enterprise. It is very difficult to implement new strategies and initiatives in this environment.
Design Partner
Courier
Customers
Design Partner
Customers
Concepts
Requirements
Proposals
Customer Requirements
Customers
Design Partner
Market Requirements
Brochures, Data Sheets
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

5. Offshore Design Partner
OUR VISION: The Optimum Product Development System For Distributed Teams
Supplier
Supplier
Distributed Mfg
Supplier
Feasibility Feedback
Tooling Designs
Work Instructions
NC Programs
Distributed Mfg
Preferred Parts
Approved Vendors
Distributed Mfg
Requirements
Design Feedback
Custom Configurations
Procurement
Manufacturing
Field Notices
Part Designs
BoMs
Changes
Service
Customer Concerns
Failure Reports
User, Service Manuals
Training guides Parts catalogs
Engineering
Models
Drawings
Simulations
This is our vision for how a product development system should be. A single integrated system with all digital product information managed and controlled.
Sales
Captive ODC
Local Design Partner
Offshore Design Partner
Marketing
Customers
Concepts
Requirements
Customers
Proposals
Customer Requirements
Regulatory Authorities
Market Requirements
Brochures, Data Sheets
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

6. How to Get from Here to There…
PTC Value Roadmap
Industrial
Equipment
Retail,
Footwear,
Apparel
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

7. How to Get from Here to There…
PTC Value Roadmap
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

8. PTC’s Product Development System
Pro/ENGINEER
Mathcad
ProductView
Arbortext
Windchill
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

9. Only PTC… Footprint Adoption Architecture Process Optimization Create
Collaborate
Control
Configure
Communicate
Adoption
Implementation
Process & Technology Adoption
Education
Architecture
Integral
Internet
Interoperable
Given that you have been learning much about the PDS recently, you might be wondering what Windchill’s contribution is to the PDS. Windchill contributes to the PDS for each of the red items.
[One caveat is the area of ‘process optimization’ – only with Pro/ENGINEER can PTC validate and test continuous processes. For other CAD systems, it cannot be end-to-end by definition]
What should you look for when you select a product development system:
The right kind of capabilities. I will spend some time talking about each one of these points in the following charts. The basic capabilities that are needed in product development are create, collaborate, and control. You would want to make sure that your “system” has all of these capabilities.
Having the right architecture is important because it directly impacts the total cost of the system over time. The system should be integral (designed as 1 system), Internet based (so everyone in the extended enterprise can have access), and interoperable with other enterprise systems.
The system should support end to end product development processes.
In addition to these points, there is one other thing to think about. That is how will the system evolve over time. PTC provides a PDS Roadmap that helps companies plan for the future and when/how to upgrade the “system”.
Process Optimization
Process Expertise
Best Practices
Validated
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

10. Looking Back – The Last 8 Months
© Copyright 2004 Parametric Technology Corporation

11. Pro/ENGINEER is the only truly scalable solution in the industry…
Pro/ENGINEER is the Market Leader
For Small Companies
For Large Companies
24,246 customers with only ONE or TWO seats
Win
More
Business
Top 20 customers average 2,800 active seats
Reduce
Costs &
Time
Copy Proportional Command
Summary
An enhancement to the Copy command inside Style allows copied curves to be scaled
proportionally.
Benefits and Description (200words)
The Copy Proportional command operates on free and planar Style curves in the
current feature. During the operation, you have dynamic, visual feedback with respect
to the size and shape of the geometry.
User Interface Location
Select a curve, select Edit / Copy Proportional, and arrows connect the start and end
points of the original and copied curves. Drag the arrowheads to achieve the desired
shape.
Offset COS Command
Curve On Surface (COS) curve offsets are now supported inside the Style functional
area.
COS curves can be offset either on the surface or on the normal to surface, making this
a powerful function. Offset curves are history-based and update whenever the original
COS is modified and can be redefined to alter their direction or dimension. You can set
offset dimensions via the dashboard for use in other areas of Pro/ENGINEER.
Select the curve to offset, select Styling / Offset COS and set the options in the
dashboard.
Radial-Path Planar Curves
An option to build radial-path, planar curves has been added to the Planar Curve tool.
Within Style, you can construct a planar curve on a plane that remains normal to the
tangent vector of a previously created curve at a specific location to build a radial path.
The new plane and curve maintain their history, so that when you modify the path
curve the geometry updates. You can also drag the plane along the path curve.
Select the curve creation tool, toggle the curve type to planar, select the Refs tab from
the dashboard, select reference and pick a point on the path curve. A plane will be
constructed and its grid displayed. Click points on the plane to create the planar curve.
When editing the curve, you can drag the plane along the path curve by holding down
ALT, as you would to offset any planar curve reference plane dynamically.
Planar on Endpoints Command
With the Planar on Endpoints command, you can make 3D curves temporarily
planar without constraining them to a particular reference.
The curve becomes planar between its endpoints normal to the active datum plane.
This functionality is only valid for free curves. Free tangents at the endpoints are
adjusted if necessary. If any point or tangent constraints exist, the command does not
affect the curve.
Select a curve, select the Edit tool, right-click the curve, and choose Planar on
Endpoints from the shortcut menu.
Scalability
Leads
To …
Revitalized
Pro/ENGINEER
Revenue Growth
Source: 2004 and 2005 Wohler’s Associates
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation

12. Pro/ENGINEER Wildfire 3.0 ~ Work Faster!
Personal Productivity
Easier to use
Modern, Consistent
Instantly Familiar
Expanded Capabilities
Faster Response
Optimized Algorithms
Assembly Performance
Fast Assembly
Fast Sheetmetal
Fast CAM
Fast Sketcher
Fast Drawings
© 2006 PTC
© Copyright 2004 Parametric Technology Corporation