1. 2003/2004 Partnership Discussion
Paramount Studios
June/July, 2003

2. Purpose Formalize a relationship between
Agenda
Frontier Airlines Overview
Inflight Entertainment
Partnership Outline
Concept Examples
Going Forward
Timing
Next steps
Formalize a relationship between
Paramount Pictures and Frontier Airlines

3. Frontier Airlines Overview
With its hub out of DIA, Frontier is the second largest carrier in Colorado
Nine years in operation
Employs 3,200 aviation professionals
Frontier will carry five million passengers this year
In a turbulent environment, Frontier has been successful!

4. Frontier Airlines Overview
Frontier now flies 90 nonstop flights from 39 cities in the US and Mexico
Minneapolis/St. Paul
Northwest:
Seattle
Portland
Boise
Chicago
Northeast:
New York/New Jersey
Baltimore
Washington DC
Florida:
Orlando
Ft. Lauderdale
Tampa
Ft. Myers
California:
Los Angeles
Orange County
Sacramento
San Diego
San Francisco
San Jose
Texas:
Dallas/Fort Worth
Austin
Houston
El Paso
Mexico:
Cancun
Mazatlan

5. Frontier Airlines Overview
The Frontier traveler is reflective of today’s consumer
60% Business
40% Leisure
55% male, 45% female
78% college graduates
$99,545 mean income
Lifestyle-oriented

6. Frontier Airlines Overview
On May 12, Frontier introduced its new vision:
Affordable
Flexibility
Accommodating
Comfort
value, flexibility, and comfort, as well as accommodating

7. Frontier Airlines Overview
Frontier also launched a new campaign supporting the “Whole Different Animal” vision

8. Inflight Entertainment
Frontier provides their passengers with a premium in-flight entertainment experience
The LiveTV system currently is programmed by DirecTV who provides 24 channels of ‘Live TV’ via satellite
In the near future Frontier will be adding a server that will provide 4 channels of our own programming
Of the 4 additional channels, one is reserved for Frontiers own channel which will be programmed with premium programming and destination specific advertising
The remaining 3 channels are planned for feature films; pay-per-view

9. Inflight Entertainment
Live TV provides quality viewing for each individual passenger
Each seat has its own TV controls allowing the passenger to choose the programming of their choice
Payment methods are to use a credit card swipe or pay cash to Flight Attendant

10. The next step is partnerships

11. First Steps Towards a Partnership
Frontier provides:
Opportunity to partner with a successful airline increasing your presence in the travel industry – potential co-branding
Increased profit through potential travel discounts and entertainment partnering
To be at the cutting edge with a whole new medium and market penetration for film and advertising – destination specific
A captive and select audience
An opportunity to set the standards for first run feature films
A commitment to state of the art technology providing a unique service
A profit share of fees collected from pay-per-view films

12. Steps towards a partnership
Paramount provides:
First run feature films
Promotional materials
Opportunities for co-branding
Invitation to press functions

13. Make Frontier the official airline of the Paramount Studios
Partnership Overview
OBJECTIVE
Make Frontier the official airline of the Paramount Studios
Key Elements
Share of Paramount’s travel
Paramount to commit at least 50% of air travel to Frontier Airlines
Frontier to provide discounted or capped fares (details TBD)
Potential customer base travel
Frontier and Paramount to develop innovative packages and promotions designed to help connect the traveling public to Paramount Studio and subsidiaries
Paramount exposure through Frontier
Frontier to generate exposure for Paramount through its marketing programs

14. Potential Customer Base
Benefits
This partnership has the potential to benefit every group with an interest in Paramount Studios
Paramount Studios
Potential Customer Base
Saves money on travel through capped Frontier fares
Unique programs to drive potential consumer base to Paramount Studio and subsidiaries
Exposure in front of Frontier’s six million destination passengers
Flexible policies minimize penalties for last minute flights or schedule changes
Innovative passenger programs and packages that keep them entertained with the newest releases and best deals
Unique promotions giving a first experience opportunity to the customer

15. Concept Examples Passengers Joint Marketing Other Partnerships
Paramount programming on LiveTV Frontier Channel with exposure to 5 million passengers
Paramount advertorials and other materials in Frontier’s in-flight magazine
Website links and e-marketing:
Paramount section on Frontier website with special deals, packages, etc.
Book Frontier flights through Paramount’s website
Groups:
The Ultimate Group package (package deal with tickets to resort plus airfare on Frontier)
Individuals:
The Paramount Pass (package deal with resort plus airfare on Frontier)
Other Partnerships
Paramount
Package deals with:
Airfare on Frontier
Tickets to Paramount events
Ski, golf, or outdoor packages from a third promotions partner
Paramount EarlyReturns program (earn free flights faster)
Buddy Passes (fly with a friend to or from Colorado)
Package deals to Vail Resorts, and cities in Mexico, etc.

16. Timing/Next Steps Follow-up call week of July 14, discuss:
Answer questions not answered during meeting
Paramount’s thoughts and ideas
Set appointment to discuss details of partnership agreement