1. Stand Up For Recovery Day 2018:
What to Expect!
Welcome! Over the next 45 minutes or so – Talk about media environment today,

2. Stand Up For Recovery Day Package
Stand Up For Recovery Day Flyer
Stand Up For Recovery Day Communications Plan
FOR-NY 2018 Policy Statement
45 Second Elevator Pitch Handout and Worksheet
How to Contact your Legislators
Do ground rules
Introductions: Name, personal relationship to recovery—person in recovery? Family member? Friend or ally?; Most recent thing you read

3. Outline of Stand Up For Recovery Day 2018
8:00-9:00 AM: (Empire Plaza Convention Center) Registration/Breakfast
9:00 to11:00 AM: Welcome; Invocation; Performances and Presentations/Guest Speakers
11:00 AM- 12:00 PM Walk to the Capitol/Press Conference
12:00 – 1:00 PM Lunch on your own
1:00 PM to 3:00 PM- Meet with your legislators
Do ground rules
Introductions: Name, personal relationship to recovery—person in recovery? Family member? Friend or ally?; Most recent thing you read

4. Registration/Breakfast
Make sure to be on time!
Make sure everyone registers prior to the event
Please contact Theresa Knoor if you wish to :
set up a table promoting your organization/RCO
Volunteer before or during the event

5. Welcome/Invocation/Presentation
We are so excited for our speakers and entertainers this year—we know they will motivate the crowd!

6. Walk to Capitol/Press Conference

7. Lunch on your own
There are plenty of options in the Empire State Plaza including:
Au Bon Pan
McDonalds
Bombers Burritos
And more!

8. Meeting with Legislators
Things to Remember:
Schedule Appointments ASAP
If the Legislator is unavailable, ask to meet with an aide, these staff members are often VERY influential!
Who should you meet with:
Local Senate and Assembly Find your local representatives here:
Senators and Assembly Members on committees that we care about including but not limited to Alcohol and Substance Abuse; Education; Insurance; Higher Education; Health and more!
Assembly:
Senate:

9. Meeting with Legislators
Things to Remember: Develop the 45 Second Elevator Pitch:
Ask yourself these questions
When asked what your organization does, can you explain it quickly and concisely?
Can everyone involved communicate your mission, the organization’s value (i.e. Board and members), and your goals/asks
This is why it is so important to work together on your message and your elevator pitch—need to make sure all our partners carry the same, agreed upon welcome

10. Logistics/Discussion
Does your region have one appointed leader?
What is your goal for getting people to Stand Up For Recovery Day from your region?
Does your region have a bus/What is your region’s mode of transportation?
How are you communicating and promoting Stand Up For Recovery Day?

11. Communications Plan
Stand Up for Recovery Day is only 8 weeks away! We are counting on your help to make this year’s event even more successful than last year. In 2017, more than 700 people across the recovery community representing every region in this state participated in Stand Up for Recovery Day. This year, our goal is to have 1,000 people show up for this event in Albany to make it clear to lawmakers that the recovery community is strong and addiction impacts families across our state. For Communications Assistance, please contact: Shana Kaplanov FOR-NY Development & Communications Manager (614)

12. Communications Plan: Sample Email
You are invited to stand with (insert name of your RCO) and FOR-NY during Stand Up for Recovery Day in Albany on March 6th. Register today in order to join with other members of the recovery community as we stand together in Albany to educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. Stand Up for Recovery Day is held at the Empire State Plaza Concourse-Convention Hall in Albany from 8am-3pm on March 6th. (Make sure to include travel information. Is your RCO renting a bus or arranging a car pool to travel together to Albany? What is the meet up time/place for your RCO for this event?) Last year, more than 700 people came together for Stand Up for Recovery Day. This year, our goal is to have more than 1,000 people marching, speaking out, and standing up for the many people in our families and communities who are impacted by addiction. Please contact (your name) by phone (your number) or (your ) for additional questions about how (your RCO) is participating in Stand Up for Recovery Day. In order to register, or with any other questions about the event, Allison Weingarten

13. Communications Plan: Sample Facebook Post
Facebook Posts: Don’t forget to and use #StandUpforRecovery2018
Register now for Stand Up for Recovery Day on March 6th! Join more than 700 of your fellow recovery community members to educate lawmakers in Albany about the importance of supporting prevention, treatment, and recovery services in New York. Let’s stand together as one community and one voice! #StandUpforRecovery2018
Stand Up for Recovery Day is March 6th in Albany! Join us (insert name of your RCO) as we stand up with and more than 700 other members of the recovery community. Register now to be a part of this important day where we will educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. #StandUpforRecovery2018
Will you Stand Up for Recovery? Join (insert name of your RCO) as we go to Albany to participate with in Stand Up for Recovery Day on March 6th. We will educate our lawmakers about the importance of supporting prevention, treatment, and recovery services in New York. Register now to stand with us and more than 700 other members of the recovery community! #StandUpforRecovery2018

14. Communications Plan: Tweet
Twitter: Don’t forget to and #StandUpforRecovery2018
Stand with (insert name of your & 100s of members of the recovery community on Stand Up for Recovery Day, March 6! Register today! #StandUpforRecovery2018

15. Questions & Answers
Stay tuned for an advocacy webinar in February!

16. Connect with Us! Facebook.com/RecoveryNY Twitter.com/Recovery_NY
LinkedIn.com/company/FOR-NY
YouTube.com: Friends of Recovery – New York
Website: FOR-NY.org
Allison Weingarten, LMSW
Director of Policy
Friends of Recovery- New York
Ext. 22