1. Design Basics

2. What is clothing made up of?
The principles that make up appealing art apply to good fashion design as well.
Good fashion has a combination of the elements and principles of design.

3. Elements of Design
Line
Shape
Color
Texture
Pattern

4. What elements appear in this dress?

5. line
Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.

6. Structural Vs. Decorative
Structural – lines required to maintain the structure of the garment; for example, seams
Decorative – lines created by the designer purely for decoration; for example, a printed-on design
Decorative

7. Types of Lines Straight Lines – Curved Lines – Vertical Horizontal
Increases emphasizes and reinforces body lines and angles.
Vertical
Horizontal
Diagonal
Curved Lines –
Holds attention longer
Increases, emphasizes, and reinforces rounded soft body curves

10. Shape
The outline of a garment creates a visual shape:

11. Space
The entire area within a garment – may be broken up by pockets, buttons, seams, trim, etc.

12. Texture
The way the surface of a fabric looks and feels.

13. color Hue – specific color name
Value – lightness or darkness of a color
Shade – darker value of a color
Tint – lighter value of a color
Intensity – brightness or dullness of a color

14. Warm colors Warm colors tend to advance, or move toward you
Warm colors are used to attract attention

15. Cool colors
Cools colors tend to recede, or move away from you

16. Color Creates illusion
Size
Advancing colors emphasize your size
Light, warm, or bright colors make you look larger
Receding colors minimize your size
Height
An unbroken block of color from the neckline to the hem gives a taller illusion
Emphasis
Color can be used as an accent or center of interest