1. The Vegan Market in Canada

2. What is Vegan? The abstinence of all animal products That means NO to:
Meat (beef, pork, chicken), poultry, fish
Dairy (milk, cheese, yogurt)
Honey (for some)
Leather, wool, silk, fur, etc. in clothing…
And it means YES to:
Compassion
Health
Environmentalism

3. Why Vegan? The environmental perspective
Vegans use the least amount of resources to produce food
12-16 pounds of grain needed per pound of beef
2500 – 5000 gallons of water needed per pound of beef
Only gallons for tomatoes, wheat, apples
3.25 acres of land needed per meat-eater
1/3 acre for a vegetarian
1/6 acre for a vegan
78 calories of energy needed per calorie of beef protein
Only 2 calories needed for soybeans
Vegans pollute the least amount into the environment by avoiding the wastes from animal agriculture: 120 pounds of wet manure produced per day by average dairy cow resulting in water pollution, methane gas resulting in global warming, etc.
Some have said the while going vegetarian is like driving a hybrid car, going vegan is like riding a bike – it’s that much better for the environment!

4. Size of Canadian Market
In 2016, a quarter of consumers in a survey in Canada stated that they try to limit the amount of red meat they eat, while eight percent identified themselves as vegetarians or mostly vegetarian
British Columbia has one of the largest shares of vegetarians among Canadian provinces, with 13 percent of consumers in the province claiming that they were vegetarian or mostly vegetarian.
Meat consumption also varies according to age group. In 2015, about 12 percent of young Canadians claimed that they were vegetarian or mostly vegetarian in contrast to only five percent of Canadians aged 50 and older. 

5. Size of Canadian Market versus US
In the US 6% of consumers claim to be vegan
In the US 7% claim to vegetarian
12% of foods in the US carry a vegan claim
Mintel Research in Canada confirms 2% identify as Vegan and 4% as vegetarian

6. Understanding of Vegan?

7. Vegan Matters?

8. Size of Canadian Market?

9. Regional Differences

10. Age Differences?

11. Meat Consumption by Age

12. What’s Next? If you need more information, feel free to reach out to:
Tricia Ryan