1. 4Apr18
Idea Generation

2. Where do good ideas come from?
Idea Factory, Shenzhen China
PEOPLE
Unsexy industries
Watch and listen to weird stuff, Walk in weird places, Talk to weird people
Be present in life

3. Good Idea????

4. Necessity & Adversity
WAR
PORN

5. War Daylight Saving Time Plastic surgery – Kiwi: Harold Gillies.
Wristwatch – Out goes the Pocket Watch
Veggie sausages - Friedenswurst or "peace sausage“
Zips - Gideon Sundback, a Swedish-born emigrant to the US
Ballpoint pen – 1938 by Laszlo Biro 30,000 for RAF Pilots
Plastic surgery – Kiwi: Harold Gillies.
Duck tape – for ammo boxes
Microwave oven - Percy Spencer’s candy bar melted in his pocket
Digital photography – Cold War NASA-Air Force KH-11 satellite 1976
ARPANET = “intergalactic computer network.”

6. Porn
VCRs dominated Betamax: End of 70s, erotic films accounted for over half of all videotape sales US
Online Payments: Richard Gordon – 90s, Gordon founded Electronic Card Systems, which pioneered credit card transactions for a wide range of pornographic sites.   
Polaroid camera:
WHY??
The porn industry is both willing and eager to experiment
 Screw around and find new positions

7. How to define a good idea?
Cheddar Inc

8. Toddler in radio controlled car
Motorised pram
Good Idea???

9. People to be inspired by
Red bull founder
Elon & Kimbal Musk
Random people who are different from you
People to be inspired by

10. Bad Habits Do not try and just create the Uber of “__________”
Bike sharing example: sharing-economy/
Inevitable evolution of the market - everyone throws money at achieving scale and capacity expands to 2x possible peak demand. The weak go out of business, the big eventually merge or reach a competitive standstill. Plays out time and time again in China
LESSON: Beware when you copy

11. QF 9 – Perth to London

12. QF9 Qantas – Perth to London
Need ideas to make flight fun
Gate to gate is 18 hours!
Yoga class??
Will pass on ideas to Alison Webster (Head of Qantas International)
QF9 Qantas – Perth to London

13. Virgin Australia

14. Women focused travel and hotels
Mainstream marijuana
Tinker Labs
Women focused travel and hotels
Future trends

15. Stories from across the globe
Cannes Film Festival
Vegas
Milan Fashion Week
Stories from across the globe

16. Some great inventions https://www.youtube.com/watch?v=6kLfxbP2IPk

17. You Can't Rush the Brain
I don't know where great ideas come from. I am not sure anyone does. I am not even sure how I come up with my ideas. The brain does its thing, and out pops an idea.
While you are waiting for the brain to get its act together, do what you can do. Do the doable. Meet with people, schmooze, have a laugh or two. Build mock-ups and prototypes. At the very least, collect other people's problems. That's always a guaranteed doable.
The deep idea here is that action has a creative aspect distinct from thinking. And thinking need not come first. Mostly it doesn't.
Saras D. Sarasvathy  Isidore Horween research associate professor of business administration, University of Virginia's Darden School of Business