1. Eight Key Concepts
Of Media Literacy

2. Media
Communication
Audience
Message

3. Types of Media Magazines Television Radio Internet Text messages Logos
Social Media
and more!

4. Media 101

5. 1. All Media are Constructions

6. Who Makes it Matters
 Created by individuals

7. Why might you argue that Facebook profiles are carefully crafted social constructions?

8. 2. The Media Construct Reality

9. Question 1: What does Gossip Girl suggest about what it is like to be a teenager?
Question 2: Do you think this is a realistic representation of what goes on in your life?

10. 3. Audiences Negotiate Meaning in Media Texts

11. Who is Watching Matters
Age
Gender
Sexuality
Race
Social Status
Religious Beliefs
Personal Experience
Education

12. Question 1: Why would watching a sitcom like That 70s Show be a very different experience for someone who grew up in the 70s than it would be for a teen viewer today?

13. 4. Media Have Commercial Implications

14. Money and Control

15. Question: How might this product placement encourage someone to buy this watch? Sunglasses?
What is the suggestion here?

16. Product Placement and Commercials

17. 5. Contains Ideological and Value Messages
Question 1: What are the ideological and value messages in this ad?

18. Really? Even in a Toyota Commerical?

19. 6. Media Have Social and Political Implications

22. Question 1: What would you conclude about Stephen Harper after seeing these cartoons?
Question 2: How might it persuade you politically?

23. 7. Form and Content are Closely Related in the Media
television sitcoms
billboards
newspapers
documentaries

24. Content Visual Cues (colour, lighting) Images Text (font, dialogue)
Audio Cues (music, sound effects)

26. 8. Each Medium Has a Unique Aesthetic Form

27. Question 1: What makes graphic novels, comic books, or cartoons unique from other forms of media?
Question 2: In other words, what are some of the conventions of each medium?

28. Spectre
“A Bond movie is all about delivering on expectations: to enjoy it you have to be pleased rather than frustrated by its predictability”
What are the conventions of a James Bond movie?