1. Target audience/market
Mrs. Quick Graphic Design 1

2. What is a target audience/market?
A particular group at which an advertisement, design or product is aimed.
One of the biggest mistakes budding designers make is trying to appeal to everyone

3. examples
A toy truck marketed to kids using YouTube commercial for videos kids are currently watching.
A running shoe marketed to athletic females in a runner’s magazine
Flyers being mailed home would be the best way to reach an audience over 65
Group text would be the best way to reach high school students regarding graduation announcements

4. Examples

5. demographics
statistical data relating to the population and particular groups within it.
Age
Gender
Economic level
Lifestyle
Buying habits
Location – where do they live? Where do they shop?
Projected size of market
How does my business meet their needs?
What is unique about my business compared to others?

6. Focus group
A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
Used to evaluate products for a target market

7. Design considerations
Color scheme used
Psychology of color
Typography choices used
Display, script, serif and sans serif
Images selected
Pictures of people who would fall into the target market to help the audience identify