1. Corporate Social Responsibility PLAN

2. The CSR Plan Company Background Situational Analysis
Corporate Analysis
Issue
Objectives
Target Stakeholders
Message
Program
Timeline
Budget
Evaluation

3. Company Background Company name Vision and Mission Nature of business
Environmental Scanning

4. Situational Analysis Facts Progress points Problem areas
Industry survey
What’s being done?
What’s not being done?
Facts - A brief summary of the case providing significant details that lead to the issue at hand.
Progress points – positive areas
Industry survey – what are other companies / foundations doing?

5. Corporate Analysis What is the company doing?
What is the company not doing?
What CAN the company do?
What resources does the company have?

6. Issue Trim the problems down to one (1) issue Consider…
What the company can do
In line with the business goals
What others have not done
Among the array of possible problems arising from the situation that the company is currently in, the issue is the problem that can be strategically resolved. This issue has to be focused and concise.

7. Objectives What would the company want to achieve?
State in MEASURABLE terms
Related to the Evaluation section
Considering the expertise of the company involved, the issue at hand, and the target stakeholder, what does the company want to achieve?

8. Target Stakeholders STAKEHOLDER MAPPING Community Owner Government
Consumers
Employee
Strategic
Multi-fiduciary
Synthesis

9. Target Stakeholders Demographics: M/F YOUTH
3rd – 4th year high school students
1st – 2nd year college students
Psychographics:
(Perception and Behavior)
Vulnerable to peer pressure
Laidback in lifestyle
Adopting to physiological and emotional changes
Only in the process of establishing a firm stand on moral dilemmas
Which stakeholder should be prioritized for the resolution of the issue at hand? Describe the target stakeholder:
Demographics – socio-economic class and gender
Psychographics – a day-in-a-life description of the target stakeholder, showing their relationship with the company and their involvement in the issue

10. Message Summarize the theme one (1) line The title or the theme
of the plan
In precise words, what does the company want to communicate to its target stakeholder?

11. Program Determine type of response How will the goals be achieved?
Details should be unified.
Program Project
Long-term one-time initiative
Consider:
Focused (does not distract the core business)
Effective (goal-oriented and standard-based)
Realistic (budget and time)
Authentic (believable)

12. Timeline
2-year plan
Gantt chart

13. Budget Expenses Perceived Savings
How much is the company willing to spend?
What other resources can the company allocate?
Perceived Savings

14. Evaluation
What results should come about from the implementation of the plan?
Set the standards to define whether desired change has occurred

15. Goal. Audience.
Message. Execution.
ONE GAME.

16. CSR Plan CRITERIA Clarity (20%) Consistency (20%) Depth (30%)
(Clear explanation of each section) 
Consistency (20%)
(Flow of thought and details) 
Depth (30%)
(Understanding of facts and issues vis-à-vis program) 
Originality and Creativity(15%)
(Out-of-the box ideas) 
Feasibility (15%)
(Resources, time, and budget)