1. The Corporate Social Responsibility Plan
Ford Motor Co.
The Corporate Social Responsibility Plan

2. The Company Ford Motor Co. Cars, trucks, and SUVs Model T- first car
Mustang
The Company

3. The Company Henry Ford 161 U.S. patents Fordism Mass Inexpensive
Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. Though better known for his contributions to industry, his obscure views as an anti-semite and publications under his name continue to stain his achievements as an innovator. As owner of the Ford Motor Company he became one of the richest and best-known people in the world. He is credited with "Fordism", that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford did not believe in accountants; he amassed one of the world's largest fortunes without ever having his company audited under his administration. Henry Ford's intense commitment to lowering costs resulted in many technical and business innovations, including a franchise system that put a dealership in every city in North America, and in major cities on six continents. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently.
The Company

4. The Company FORD Economic forces
Decrease in car consumption; stiff competition
Political forces
consumer protection laws
Social forces
“The customer is always right” attitude
FORD
Technological forces
Wide advancement in communication
The Company

5. Pinto 1970s poorly designed fuel tank a barbecue that seats four
The Situation

6. Flaming Fords 1988-1993 The Situation Faulty ignition switch causes
short-circuit & fires
300 cases in Canada, 800 in US
The Situation

7. The Situation 60 deaths, hundreds of accidents Tread Separation
in Firestone-equipped SUVs 2000
60 deaths, hundreds of accidents
The Situation

8. The Situation Phase 4 Legal Action Phase 1
Changing Stakeholder Expectations
Phase 3
Formal Government Action
Phase 2
Political
Action
management
discretion
Pinto: Disregarded the safety problem
Flaming Ford: Delayed for one week before the recall
Tread Separation: Quick recall
The Situation
issue life cycle

9. The consumers are not made
to feel safe with Ford
Factory workers and supervisors failed to deliver safe products
Managers failed to clean the processes that would ascertain product safety
Issue

10. Issue-Proximity Matrix
IMPACT
high
med
low
Safety Issue
PROBABILITY TO DEVELOP
Because of the death toll
Issue-Proximity Matrix

11. To arm the drivers with sufficient knowledge on how to keep the roads safe
To prevent accidents on the roads
Objectives

12. Stakeholder: Consumer
Demographics
M/F, 30 – 45 yrs. old, AB+ SEC
Psychographics
Hard workers. Have 1 or 2 jobs.
Have families.
Strive to rise up the corporate ladder to provide better for their family.
Treat themselves out from time to time.
Know how to take a break and have fun.
Feel they deserve quality products that they work hard for (restaurants, cars, homes, fashion, technology, etc).
Stakeholder: Consumer

13. Stakeholder: Consumer
Strategic
Have grown agitated and potential consumers have grown weary, preventing them to purchase Ford products.
Multi-fiduciary
Have to be paid damages for the problems caused by the company
Stakeholder: Consumer

14. POWER
Class suit
LEGITIMACY
Consumer
protection
URGENCY
Death toll

15. Message

16. Program A Safe Driving Program Teen safe driving seminars
Police Officer Safety Action Plan
Empowering Women Behind the Wheel
Traffic reminders for TV / radio
Traffic update scheme via radio / internet for working drivers
Program

17. Program Teen Safe Driving
Increase in reported accidents among teen drivers
Celebrity Spokesperson: Gabby Dela Merced
Caravan seminar to 4th year students of private high schools
Teens are EXCITED drivers. They consider it a status quo. They tend to show off.
Program

18. Program Teen Safe Driving Responsible driving Abide by traffic laws
Street corruption
Pedestrian
Share your knowledge
Program

19. Timeline

20. Total Budget PhP 3 Million

21. Evaluation