1. DIGITAL KOL
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Wipro’s Digital KOL “App”
Eminent researchers and physicians
Assessment of their online activities
Engagement in drug development/commercialization

2. Meet Monica Issues faced: Incomplete view of KOL
No view on their digital activity
Support needed:
Identify and rank KOLs
Clustering and matching of KOLs
The Digital Key Opinion Leaders app on DDP helps Business strategy team to help their business in getting right Key Opinion Leaders in place for their advocacy programs
Meet Monica
Head, Business Strategy, Pharma major

3. This is an overview of all KOL’s taken across multiple sources, given a score & rank based on multiple parameters

4. Distribution of KOLs, institutions & category of research along with trend analysis on researchers & articles

5. KOL Affiliated institutions, board certifications, donations for their work

6. KOL performance along with key topics of research

7. Eminent KOL identification Advocacy & interest areas of a KOL Collaboration Network of KOLs
Data Discovery Platform enables greater prediction accuracy and efficiency in deriving these insights.