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Webinar Template Create compelling content for a successful prospect webinar
Note from KloudReadiness:
This webinar template will guide you through the process of creating your own solutions-focused webinar. If you take the time and do your homework carefully, you can create a compelling presentation with topics that will appeal to your target audience.
January 2018
Note from KloudReadiness:
Start with a title that is catchy and also represents the main theme of the webinar.
Perhaps something like…
Title: Are you running a business without a safety net?
Subtitle: Measuring the business value of cloud data backup and recovery

2. Copyright KloudReadiness 2018
Today’s Agenda
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Introductions (your mission, credentials, and service offerings)
The Top Concerns of Your Target Market (1, 2, or 3 concerns)
Concern #1 (e.g., The business risk and impact of data loss on financial services firms)
Solution #1 (e.g., Best practices and business benefits of cloud-based data protection and recovery solutions)
Concern #2 (e.g., Reducing telecommunications expenses for state and local government agencies by 25-50%)
Solution #2 (e.g., How to deploy unified communications as a service (UCaaS) to reduce and control operating expenses)
Concern #3 (e.g., Real-time applications that improve patient care and streamline operations for health care professionals)
Solution #3 (e.g., Control costs while providing immediate access to critical health care information with advanced cloud technology)
Summary and Next Steps - A Special Offer From Your Company
Note from KloudReadiness:
This agenda shows the content and format of your webinar. You will be presenting the 1, 2 or 3 top concerns of your selected target audience and then describing solutions that deliver tangible business value. There are some examples provided above, however your top concerns must be carefully selected and all of them must appeal to the target audience of your webinar. We will discuss the special offer later.
Key point: throughout the webinar, touch on the value that procuring IT and cloud solutions via an operating expense (OPEX) approach is helping organizations everywhere reduce capital expenditures (CAPEX) and stretch their IT $$$’s.
Copyright KloudReadiness 2018

3. Copyright KloudReadiness 2018
Who we are
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Your Elevator Pitch Here… “……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………”
Note from KloudReadiness:
An elevator pitch describes your service offering, your experience and industry know-how, the types of customers you serve, the solutions you provide and the business benefits you enable. It also describes what makes you different from your competition. You are establishing your credentials in this slide…and why you are qualified to speak on this topic. You want to build credibility with your audience. You are not selling to them, you are building a foundation for presenting the webinar material. The selling will come later…
Copyright KloudReadiness 2018

4. 1st Top Concern and its Business Impact
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Identify the top concern of your target audience (pick one)
Are they exposed to significant business risks?
Data loss, security breach, system downtime, customer churn, etc.
Are they over-spending their operating or capital expenses?
Telecom /IT support or infrastructure costs, labor and facilities expenses
Are they looking for increased business efficiencies?
Employee productivity through cloud data access, mobility, automation
Are they looking for ways to grow their business?
Acquire new customers faster or retain their existing customers longer
What is the business impact of this top concern?
Quantify with facts & figures
Give a customer example or real-life situation to drive home the point
Note from KloudReadiness:
It’s time to shake-up your prospects and get their attention with some good old fashioned fear, uncertainty and doubt (FUD).
What bad things can happen…?
What are the consequences…?
Who has this happened to…?
Tell a story to make your point.
Copyright KloudReadiness 2018

5. Best Practices to Address Concern #1
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Describe your solution for this concern
What is the cloud solution you are recommending and why?
What is the role of your company in supporting this solution?
How does your solution address this concern
What key cloud technologies are required to implement it?
How are these technologies delivered as managed services?
What best practices are involved in the design and delivery?
Include a graphic to illustrate the solution
Note from KloudReadiness:
This is your chance to make the best case possible for your cloud solution and to showcase your knowledge and expertise. You want strike a balance in how you describe the technology. Your webinar audience will most likely contain a blend of business executives, technology managers and operations staff. So don’t confuse the audience with technology details. Instead, translate the complexity of your solution into terms that executives can understand and appreciate. Be sure to stop and look for questions from the audience to make sure you didn’t lose anyone. This slide and the one that follows are the most important slides in your webinar presentation.
Copyright KloudReadiness 2018

6. The Business Value of Solution #1
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What is the business value that is enabled?
Identify the risk reduction
Describe the productivity gain
Quantify the cost savings
Estimate the business improvement (revenue, customers, etc.)
Back it up with customer examples
What proof points can you provide?
Tell a “before and after” story of a real customer
Add quotes with name and title of customer contact
Note from KloudReadiness:
Now comes the punch line. After your definition of the top concern and your solution for that concern, you get to explain why your audience should care – with a description of the business value that will result from your solution. Ideally, your solution will lead to tangible business value (risk reduction, cost savings, productivity improvement, business growth, etc.) So be clear on the benefits – that doesn’t mean over-promise or exaggerate the results. However, you will want to be as specific as you can with proof points. Can you estimate the average savings? Can you cite specific customer examples? Can you provide 1 or 2 customer quotations to support your claims? Story telling is an excellent way to convey these messages.
Copyright KloudReadiness 2018

7. 2nd or 3rd Top Concern and its Business Impact
Company Logo
Identify 2nd top concern of your target audience (pick one)
Are they exposed to significant business risks?
Data loss, security breach, system downtime, customer churn, etc.
Are they over-spending their operating or capital expenses?
Telecommunications / IT support or infrastructure costs, labor and facilities expenses
Are they looking for increased business efficiencies?
Employee productivity through cloud data access, mobility, automation
Are they looking for ways to grow their business?
Acquire new customers faster or retain their existing customers longer
What is the business impact of this top concern?
Quantify with facts & figures
Give a customer example or real-life situation to drive home the point
Note from KloudReadiness:
It’s time to shake-up your prospects and get their attention with some good old fashioned fear, uncertainty and doubt (FUD).
What bad things can happen…?
What are the consequences…?
Who has this happened to…?
Tell a story to make your point.
Copyright KloudReadiness 2018

8. Best Practices to Address Concern #2 or #3
Company Logo
Describe your solution for this concern
What is the solution you are recommending and why
What is the role of your company in supporting this solution
How does your solution address this concern
What key cloud technologies are required to implement it
How are these technologies delivered as managed services
What best practices are involved in the design and delivery
Include a graphic to illustrate the solution
Note from KloudReadiness:
This is your chance to make the best case possible for your solution and to showcase your knowledge and expertise. You want strike a balance in how you describe the technology. Your webinar audience will most likely contain a blend of business executives, technology managers and operations staff. So don’t confuse the audience with technology details. Instead, translate the complexity of your solution into terms that executives can understand and appreciate. Be sure to stop and look for questions from the audience to make sure you didn’t lose anyone. This slide and the one that follows are the most important slides in your webinar presentation.
Copyright KloudReadiness 2018

9. The Business Value of Solution #2 or #3
Company Logo
What is the business value that is enabled?
Identify the risk reduction
Describe the productivity gain
Quantify the cost savings
Estimate the business improvement (revenue, customers, etc.)
Back it up with customer examples
What proof points can you provide?
Tell a “before and after” story of a real customer
Add quotes with name and title of customer contact
Note from KloudReadiness:
Now comes the punch line. After your definition of the top concern and your solution for that concern, you get to explain why your audience should care – with a description of the business value that will result from your solution. Ideally, your solution will lead to tangible business value (risk reduction, cost savings, productivity improvement, business growth, etc.) So be clear on the benefits – that doesn’t mean over-promise or exaggerate the results. However, you will want to be as specific as you can with proof points. Can you estimate the average savings? Can you cite specific customer examples? Can you provide 1 or 2 customer quotations to support your claims? Story telling is an excellent way to convey these messages.
Copyright KloudReadiness 2018

10. Summarize the Concerns Addressed
Company Logo
Concern #1
Summarize the problem, the cloud solution and the business benefit
Concern #2
Concern #3
Note from KloudReadiness:
This is the “tell them what you told them” slide (you know the expression). Summarize the key points made for each of the top concerns presented in the webinar. This is also an excellent time to stop and ask for questions from the audience and answer them as clearly and succinctly as possible. Offer to take additional questions by if they want to send them to you after the webinar session is over.
Copyright KloudReadiness 2018

11. Why Our Customers Partner With Us
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Describe your cloud managed service offerings and solutions
Provide relevant credentials (this can include your core competencies, the depth of your experience, your service architecture and facilities, how long you have been in business, special qualifications such as familiarity with regulatory compliances, certification by vendors and trade associations, etc.)
Highlight the different forms of business value that you deliver to your customers
List key customers in your target markets as examples
Note from KloudReadiness:
In this slide you are making a bit of a sales pitch for your company. You want to highlight the cloud services you offer and the experience you provide that qualifies you as a great partner. You want to reinforce the business value that you bring to your customers and so you must provide some examples of who those customers are. If possible add customer logos to this slide – it makes for an impressive visual.
Copyright KloudReadiness 2018

12. A Special Offer From Your Company
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Your FREE Business Impact Analysis offer
Or your FREE Risk Assessment offer
Or your FREE ROI Analysis offer
Or your FREE Cloud Product Demonstration offer
Or another offer of your choosing
Here is how to find out more information…
Note from KloudReadiness:
Always close a webinar with a Call-To-Action… which is an offer that comes just as your audience has finished hearing about all of your great cloud solutions for their top concerns and how you can deliver tangible business value. This is the perfect time to convert an interested webinar attendee into a qualified sales prospect. So give careful consideration to your call-to-action and present your offer at the close of the webinar. Don’t forget to thank them for their valuable time and attention.
Copyright KloudReadiness 2018

13. Copyright KloudReadiness 2018
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Thank You
Your Company
Contact Details
Copyright KloudReadiness 2018