1. 2015 CSP Network Workplace Challenge Conference
Business Development Workshop
Engaging business to increase participation

2. Agenda
Aims of the Workshop
Discuss the Workplace Challenge business plan and next steps in working towards growing and sustaining the programme
Agenda
Refresh on the overall approach and principles
Refresh on the business plan
Developing your offline offer (products and services for businesses)
Sponsorship and income opportunities
Developing a wider package of support (online and offline)
Next steps

3. Overall Approach and Principles

4. Reminder: Overall Project Aims
To develop a comprehensive package of interventions that can be used in workplaces to increase participation
To increase participation in 1 x 30 minutes sport and physical activity per week, particularly amongst inactive employees
To evaluate the project to assess the effectiveness on increasing physical activity and the factors and barriers associated with using the workplace setting

5. Discussion
Which principles are important for the sustainable growth of Workplace Challenge?

6. To be tested throughout the session…
Principles
To be tested throughout the session…
we want to sustain, grow and continue to invest in the programme
Our USP is the combined on-line/ off-line offer
the programme should be central to our wider workplace offer, and can act as an umbrella campaign/ route to market for other products and services, including third party activities.
the programme should provide free initial access for employees and companies
we are prepared to sell the product to companies - not just give it away
we are prepared to invest (time, effort, money) in order to secure a return

7. Business Development Plan
Tactics - WPC platform uses ease of entry and free access for employees as a route to engage employers and companies
Sell enhanced offer to Companies
low cost offer, business case, sales and customer support
Engage Employers
free access, employee pressure, easy win
Engage employees
free access, Marcomms plan, word of mouth
Need to engage at employer level to sell products and services

8. Business Development plan
Phase One: Establishment
Testing & Market Penetration
Phase Two: Sustainability
Product & Market Development
Phase Three: Leverage
Wider Leverage of
Business engagement
Other programmes
Nationwide coverage
Free core offer
Employee Volunteering – grass roots sport, events, programmes, mentors
Establish & test Free Core WPC offer in phase one CSPs to engage large numbers of Businesses, sectors & employers
Enhanced online & offline offer for local & national companies
Sponsorship of CSPs & local talent, programmes, grass roots sport etc
Sponsorship & secondary revenues
Commissioning

9. Wider Leverage
Improved CSP relationships with workplaces in its area with large numbers of businesses engaged as ‘customers’, will help unlock wider commercial and sporting opportunities.
Employee Volunteering – grass roots sport, events, programmes, mentors
Sponsorship of CSPs & local talent, programmes, grass roots sport etc
Corporate Partnerships - Providing technical expertise / products for the CSP
Other CSP programmes…

10. Refresh on the business plan

11. The Workplace Challenge Summary
Engaging business to increase participation
Strapline: Workplace Challenge is a national programme from County Sports Partnership Network, which aims to engage workplaces and their employees in sport and physical activity.
     
For employers – Workplace Challenge is an evidenced based programme that is proven to increase participation in sport and physical activity with associated business benefits and impact on the ‘bottom line’ including:
Improved health and emotional wellbeing – leading to reduced absenteeism/ presenteeism
Productivity – a happier, more productive workforce with better communication and improved/ more diverse skills.
Sustainability – reduced CO2 through increase participation in active travel.
Corporate Social Responsibility – link to charity fundraising, volunteering and community sport.
For employees – Workplace Challenge provides opportunities to take part in sport and physical activity including:
Challenge Yourself: Use our Activity Log to record your levels of sport, physical activity and active travel online and compete with other workplaces at the same time. You can log activities all year round for your own records, and many County Sports Partnerships will be organising local logging challenges across the year.
Challenge Your Colleagues: County Sports Partnerships organise a Competition Programme across a variety of sports for you and your colleagues. It doesn't matter if you haven't played before, local sports coaches will provide support and instruction for your team and all events have an emphasis on fun.

12. Business Plan – Key information
Work with businesses to increase participation
Web platform and app
Activity log
Local opportunities
Support for development of workplace sport and PA
Work in partnership to grow and sustain
Aligns to CSP priorities and helps CSPs to develop workplace sport & PA

13. Business Plan – Key information
Aims:
Increase participation in sport and physical activity
Engagement tool with businesses & to secure revenues
to make the Workplace Challenge financially sustainable
to increase capacity within CSPs to drive workplace engagement and activity
to realise the potential to generate revenues and surpluses through the programme
to broaden the offer (including links to health, business and sustainable transport), to increase the impact and support for the programme
to utilise the programme to improve engagement with businesses
to leverage the programme to enable wider outcomes for CSPs (including new corporate partnerships, sponsorship opportunities and employee volunteering).

14. Business Plan – Key information
Draft Headline National Targets, by 2018;
100 Serviced Clients
100,000 Registered Users (including 25-30% inactive people)
£1m Revenues generated
Nationwide coverage with local delivery through all 45 CSPs

15. Discussion
What should our target markets be?

16. Business Plan – Key information
Our key target markets are:
Public sector organisations which have a focus on employee wellbeing and need to lead by example on the wider health and wellbeing agenda.
Large corporates, federated structures or networks that have number of sites that we can uniquely service through our network and local activities across England.
Organisations with which effective engagement could enhance other CSP related activity such as educational establishments, NHS bodies and government agencies.
Local authorities and public health bodies who wish to promote (and commission services in relation to) employee health and wellbeing in their communities.

17. Developing your corporate offer

18. Workplace Champion Training
Recommended Price: £50.00pp
Users book a place and income is split with £175 to CSPN, £200 to CSP (venue/catering/delivery), then any remainder split 50/50.

19. Competitions Competition Programme Recommended Price: £3-5pp
Personalised Competition for a Company
Recommended Price: £1,000 for 10 teams, delivering one sport in an evening.
Breakdown: Up to £1,000 for 100 people (10 x 10 teams). £3-5 per person to cover organiser fees (£500), venue hire/trophies (£500).

20. Business Games Business Games Recommended Price: £5-10pp
Personalised Business Games for a Company
Recommended Price: £2,000-4,000 for up to 150 people teams.
Breakdown: £2,000 approx for organising, PLUS venue hire (provide different options), optional add-ons for t- shirts (£5pp), hog roast (£5.50pp), trophies…to make total of £4,000 approx

21. Consultancy Advice (inc staff surveys, report & activity planning)
Recommended Price: £275 day rate, or charge by the service (survey and/or report)
Breakdown:
Split the prices £XX for delivering a staff survey and providing raw data, or £XX for creating a report on data and providing guidance/suggestions. (Can also sign post to your competition/business games services)

22. Coaching / Leadership Training for Staff
Recommended Price: £275 day rate, or charge by the service (if specialised)
Breakdown:
If you aren’t using your own staff to deliver, consider being the broker for local training providers and charging a facilitation fee.

23. Staff Health & Wellbeing Days
Recommended Price: Day rate, or 30% mark up on local providers
Breakdown:
If you don’t have the expertise within your CSP staff, find local practitioners that can provide health check services and become the promoter. Advertise the opportunities and add up to 30% mark up for CSP fees.

24. Equipment Loan
Prices vary: Think about equipment demand, duration of use, delivery/collections.

25. Promotional Materials
Soft Promotions
Get a template designed that you can add company name/logo to provide them with personalised posters/flyers. Prices vary based on quantity/style
Hard Promotions
Mugs, Pens, T-Shirts – dual brand with CSP WPC and Company.
Recommended price: adding 15% mark up on production prices plus delivery.

26. Sponsor Logos on Your Website
Consider offering logo space on your website in return for prizes/cash. Set a time period for the addition (during a challenge, for a month, etc).
Price: Varies depending on deal with company

27. Sponsored Mini-Challenges
Create and brand mini-challenges across the year i.e. “Halfords Cycle Challenge” or “Superdrug Walking Challenge”
Recommended Price: Varies depending on your deal with the company – prizes, cash investment etc.

28. Personalised Company Versions
Companies can now license their own versions of the
WPC software.
Prices vary based on company requirements and license
requested but guidance quotes available by completing
form on
After costs, a % of the set up/build fee and the ongoing
annual license fee will be reinvested into the WPC
programme.
Company versions will still align with CSP versions, and can pull in local CSP news/events/challenges.

29. 4 Licenses Level 1 – CSPN WPC License FREE in participating CSP areas.
Level 2 – Workplace License
£250 per ‘Workplace’. Up to 6 workplaces, or 400 staff.
Level 3 – Corporate License
Level 4 – Bespoke License

30. Developing a wider package of support – online and offline

31. Developing a wider package of support
Programme Management/ Consultancy
Evaluation
Marketing & Comms
Champion Training
Online
What could your CSP offer as part of it’s “shopping
list” of services for a Company?

32. Next steps

33. Next Steps
All to feedback thoughts and ideas
Delivery plan to be developed
Learn from successful approaches to products and services
Deliver sustainability plans
Develop the enhanced online / offline offer
CSPs continue to build WPC into their own Business Development Plans

34. Q+A (Kim) Q- Do you charge for all services in LRS now?
A- No we still do lots of Partnership work, but services above/beyond and through WPC to companies are all charged for.
Q- Do you pay your staff to work on Business Games events?
A- Our staff take back TOIL (so yes), but this is budgeted into the cost to the company. We used all core staff for our first event, but now use more volunteers with only a couple of core team coordinators.

35. Examples from LRS Note: the below includes different sized companies, services and staff numbers.
Income
Costs
(staff / venue / printing etc)
Profit
WPC Competition Programme
(Jan – March)
£957
£506
£451
(Apr – Present)
£940
£385
£555
WPC Business Games
£1,500
£700
£800
Bespoke Business Games 1
£4,900
£1,800
£3,100
Bespoke Business Games 2
£2,700
£1070
£1,630
Bespoke Business Games 3
£1,000
£450
£550
Health & Wellbeing Event
(coordination only)
£1,425
£1,050
£375
Adverts in our 3 Campaign Booklets
£3,600
£1,100
£2,500
TOTALS
£17,022
£7,061
£9,961