1. The Centrale Mobilité - Geneva
Centrale Mobilité presentation
ECOMM – June 2016

2. Context of the areas mobility plans
ZIPLO - ZIMEYSA

3. context Implementation of the concept on 2 growing areas :
The ZIPLO : industrial area with around 300 companies and around 10’000 employees
The ZIMEYSA : industrial area with around 400 companies and more than 10’000 employees
These 2 areas hire many employees coming from France
These 2 areas face the same mobility issues :
More and more difficulties of accessibility (traffic jam)
Important parking problems
Public transportation network not efficient enough,
especially concerning crossed-border transports

4. Initial actions and objectives
Process of mobility plans started in 2 steps :
Surveys to better known the area and its companies
Mobility action plans proposed
Surveys done from 2007 and 2009 at ZIPLO, with a mobility plan fulfilled in 2010
Surveys and action plan proposed in 2013 at ZIMEYSA
Main objective :
Maintain the requests of parking spots in a context of growth (new companies, arrival of new employees)
Guarantee the accessibility of the area on mid and long term in order not to hamper the economic activity.

5. The Centrale Mobilité Centrale Mobilité : Employees available for :
A service first of all based on phone
At a free number : (+41)
Available 5/7 days, from 7am to 7pm
Employees available for :
Information, advices
subscription, carpool linking, etc.
Manage, follow people and demands
Advantages :
Human relations and personalized answers
Available everywhere and at any time
Quick, flexible and simple service

6. Participating companies
Signing a commitment charter that involves :
naming a person responsible of mobility issues
participating to campaigns and surveys
broadcasting our information toward their employees
Paying an annual fee to get access to all our service
ZIPLO :
In 2016 : 32 participating firms
(either 70% of employees of the whole area)
ZIMEYSA :
In 2016 : 8 participating companies
(either 33% of employees of the whole area)
3 meetings / year with the mobility managers/respondents

7. The services offered by the « Centrale Mobilité »
Explanations and figures

8. A whole range of alternatives solutions / services
Personalised
advices
Electric bikes fleet
Vanpooling (ZIPLO)
Public Transports
Carpooling
La Centrale développe, propose et promeut tout un panel de solutions alternatives à la voiture individuelle, comprenant :
- Un dispositif de mise en relation pour le covoiturage
- Un rabais sur les abonnements annuels Unireso
- Des conseils personnalisés pour les entreprises et les collaborateurs
Un réseau de navettes
Une flotte de vélos électriques
+ managing the city parking with sustainable criteria (ZIPLO)

9. Phone service /platform Specific communication
Carpooling service
Phone service /platform
Fields event
Specific communication
Website platform

10. Vanpooling service
Phone service /platform
Specific communication
Website information, subscription, registration forms
Vanpooling : shuttles bus of 9 places in self-service; the bus are provided by us. We are responsible for purchasing of vehicles, their insurance and maintenance. We define routes and schedules which are after one free test week are precised with users.
Destinations : 4 buses go in Swiss part and 8 others go in France.
The prices take into account maintenance, fuel, kms, and tolls. Annual or monthly subscriptions but can be taken just for help/assistance

11. Some figures
Electric bikes : more and more users for daily use but also for commuting. Companies often require now several bikes from May to October
Carpooling : from 13.5% to 17.5% in 4 years
Public Transports : stable in ZIPLO at 8%; from 20 to 25% at ZIMEYSA in 2 years
La Centrale développe, propose et promeut tout un panel de solutions alternatives à la voiture individuelle, comprenant :
- Un dispositif de mise en relation pour le covoiturage
- Un rabais sur les abonnements annuels Unireso
- Des conseils personnalisés pour les entreprises et les collaborateurs
Un réseau de navettes
Une flotte de vélos électriques
Vanpooling (ZIPLO) : from 4 to 14 lines created in 2 years

12. Communication performed by the « Centrale Mobilité »
Media, campaigns and animations

13. Information Kind of booklet delivered to all employees explaining
all services we proposed.

14. Information

15. www.ziplo.ch; www.zimeysa.ch
communication
Websites :
Flyers and posters
Newsletters
videos and interviews

16. Animations Awareness campaigns to give opportunity to test solutions
Des campagnes de sensibilisation et d’animations sont également organisées avec divers partenaires afin de sensibiliser mais surtout de faire tester les solutions alternatives proposées pour convaincre les collaborateurs de leur pertinence.

17. The Centrale Mobilité added-value
Conclusion
The Centrale Mobilité added-value

18. The added value It allows companies : It allows us :
to access to mobility measures and solutions without having to implement their own mobility plan
to get services at lower costs
to be able to offer alternatives solutions (little companies)
to increase impact of certain measures such as carpooling and vanpooling
to offer discounts for tickets or for bikes purchases
It allows us :
to be stronger when discussing with local authorities or with public transports
to create big communication campaigns to lower costs
To encourage companies and make them thinking of their own mobility management.

19. Thanks for your attention!
Sandra Brazzini
Mobilidée
(+41)