1. Propaganda

2. Definition:
information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

3. 6 Techniques of Propaganda
Bandwagon
Glittering Generalities
Card Stacking
Testimonial
Plain Folks Appeal
Name Calling

4. Testimonial -A famous person endorses a product or service.
Why might this convince someone to buy the product or use the service?
Example:
Lebron James appearing in a Sprite commercial.

5. Bandwagon
-when you use peer pressure to convince someone to join you because “everyone is doing it.”
Why might this technique be effective? What fear is it playing on?
Example:
You see everyone using apple products, and beg your parents to get you an iPhone.

6. Name Calling
-using an unpleasant label or description to harm a person, group, or product.
Example:

7. Glittering Generalities
-uses words or vague statements that sound good but have little real meaning.
Example:
“Stronger Together”-Hillary Clinton campaign slogan
“Make America Great Again”-Donald Trump campaign slogan

8. Plain-Folks Appeal
-when candidates describe themselves as being just plain, hardworking citizens.

9. Card Stacking
-using facts that support only one side of a particular product, idea, or candidate.