1. Last year,....

2. I contacted the customer

3. I bought some fuel

4. And drove to their office

5. This year...

6. I contacted the customer

7. I bought some fuel

8. And drove to their office

9. What changed?

10. Then

11. Now

12. The paper disappeared

13. Today...

14. I install your product

15. using a paper Installation Guide

16. But.... Paper cant be kept up to date

17. Paper cant be altered... after release

18. You cant replace paper install guides because...

19. youre still waiting for your corporate customers...

20. to buy this stuff...

22. They already have them, dont they? So, goodbye to paper!

23. Hello world!

24. Benefits... Make your install guides available for download to an ordinary laptop (or iPhone?). Reduce time to market. No printing to paper. Reduce support costs. You can correct any doc faults found in first ship. www.authorst.com