1. ENROLLMENT MANAGEMENT PLAN 2020

2. Enrollment Planning Framework:
Source: AACRAO, Bontrager/Green

3. Building upon our Institutional Strategic Plan:
Within our current institutional strategic plan, three enrollment-focused themes are clear:  
(Paraphrased from Institutional Strategic Plan, 2015) -
Improve student success through increased academic engagement. (Goal 1:A-E; Goal 2:C,E; Goal 3:A,C)
Ensure financial stability through sustainable enrollment growth and increased revenue. (Goal 3:B; Goal 4:A-C)
Expand access to SUNY Oneonta by leveraging the college’s distinctive characteristics. (Goal 2:A,B,D; Goal 3:D,E)

4. Recent Priorities:
(Current SUNY Performance Improvement Plan, campus alignment with SUNY Excels) –
Raise overall enrollment;
Increase the percentage of minority students;
Improve retention of first-time, full-time students;
Increase graduation rates at four and six years;
Ensure students’ financial literacy; and
Advance scholarship, discovery and innovation

5. Enrollment History (Fall 2012–17)
Disaggregated by:
Undergraduate, Graduate, Non-Degree
New, Transfer, Continuing
NY Resident, Non-Resident, International
Student Level (Freshman, Sophomore, etc.)

6. Trends in NY High School Graduates (2001-34)
Overall Graduates
Race/Ethnicity

7. Undergraduate Enrollment Comparison (Fall 2013-17)

8. Undergrad Financial Aid Comparison (Fall 2016)

9. Average Annual Cost by Family Income (AY 2016-17)

10. Current Enrollment Profile (Fall 2017)
Amongst incoming freshmen, academic profile remains strong:
89.9 average High School GPA (down from 90.8), Mid 50%
23 average ACT (down from 24), Mid 50% 21-25
1130 average SAT (up from 1117), Mid 50% (new) , Mid 50% (old)
63.5% are female, 36.5% are male (no change)
42.0% are first-generation students (up from 39.4%)
26.7% are under-represented minority (URM) students (up from 21.8%)
2.1% are non-resident or international students (up from 1.7%)
Amongst our graduation student population:
Enrollments are at a 5-year high, a 105.9% increase compared to Fall 2012

11. Key Enrollment Indicators
CATEGORY: TOTAL ENROLLMENT Total Enrollment Current (Fall 2017) 3-Year Trend Indicator(s): New Freshmen Undergrad 1, % Transfer Undergrad % Continuing Undergrad 3, % Graduate % Non-Degree % TOTAL 6, % CATEGORY: ACADEMIC PREPARATION Freshman Profile Current (Fall 2017) 3-Year Trend Indicator(s): Average High School GPA Average ACT Composite Score Average SAT Score

12. Key Enrollment Indicators
CATEGORY: DEMOGRAPHIC Undergrad URM Current (Fall 2017) 3-Year Trend Indicator(s): URM 20.3% +4.4 pp Non-URM 77.7% -3.6 pp International 0.8% -0.4 pp Unknown 1.2% -0.4 pp CATEGORY: STUDENT PROGRESS Graduation Current (Fall 2017) 3-Year Trend Indicator(s): 4-year Rate (Fall 2012 cohort) 62.9% +5.4 pp 5-year Rate (Fall 2011 cohort) 70.1% +0.1 pp 6-year Rate (Fall 2010 cohort) 72.1% +0.3 pp 6-year Transfer-Out Rate 23% +9 pp

13. Enrollment Forecast (Fall 2019–22)
Underlying Observations:
residential housing requirements - limited additional capacity, currently at 98% of max capacity.
expected annual budget growth – must grow by students annually.
changing completion trends – updated, more conservative forecast methodology for continuing undergrads.
desired, but as yet unplanned growth in graduate and non-degree programs not reflected in forecasts.

14. Enrollment Goals Recruitment and Admissions –
Increase undergraduate enrollment modestly, while remaining committed to enrolling talented, well-qualified students using a selective admissions process.
Increase enrollment of new students from underrepresented groups.
Increase graduate enrollment and expand graduate program offerings.
Student Retention and Success –
Reduce barriers to academic progress/degree completion.
Enhance connections among academic programs, co-curricular learning, and post-graduation opportunities.
Advance efforts to make institutional data accessible and useable.

15. Looking Ahead . . . Implementation Establishing a Cadence
Action Plan
Establishing a Cadence
Disseminating Data
Updates to the Campus Community
Advancing our EM Planning work
Wishlist from the 2020 EM Plan
Outlining the next EM Planning Cycle

16. Thank you!
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