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MKT 562 Teaching Effectively-- snaptutorial.com

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1 MKT 562 Teaching Effectively-- snaptutorial.com

2 MKT 562 Entire Course For more classes visit www.snaptutorial.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global Market Environment Worksheet MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet MKT 562 Week 4 Establishing a Strategic Partnership MKT 562 Week 4 Team Country Selection

3 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet For more classes visit www.snaptutorial.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37. Complete the attached worksheet in 500-1,000 words in which you discuss the key elements of App

4 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 2 The Global Market Environment Worksheet For more classes visit www.snaptutorial.com MKT 562 Week 2 The Global Market Environment Worksheet Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union.OECD Complete the worksheet in 500-1000 words by answering the questions below. Include data in your worksheet to support your analysis. Describe an example of political risk that a marketer might face when selling their product or service.

5 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet For more classes visit www.snaptutorial.com MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.

6 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 4 Establishing a Strategic Partnership For more classes visit www.snaptutorial.com MKT 562 Week 4 Establishing a Strategic Partnership Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the two different market expansion strategies? Should Starbucks enter the Italian coffeehouse market? Why or why not? In the long run, which company is more likely to win the global “coffee war”: Starbucks or McDonalds? Do you see another potential competitor? Who and why?

7 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 4 Team Country Selection For more classes visit www.snaptutorial.com MKT 562 Week 4 Team Country Selection Meet with your Learning Team to prepare for your Week 5 and 6 assignments. Consider your Learning Team as a “consulting group” that has been requested to provide analysis on a particular company’s

8 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 4 Team Country Selection For more classes visit www.snaptutorial.com MKT 562 Week 4 Team Country Selection Meet with your Learning Team to prepare for your Week 5 and 6 assignments. Consider your Learning Team as a “consulting group” that has been requested to provide analysis on a particular company’s

9 MKT 562 Teaching Effectively-- snaptutorial.com MKT 562 Week 6 Global Marketing Plan For more classes visit www.snaptutorial.com MKT 562 Week 6 Global Marketing Plan Step 1 Create a 7- to 10-slide Microsoft ® PowerPoint ® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company.

10 MKT 562 Teaching Effectively-- snaptutorial.com


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