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MKT 440 Competitive Success-- snaptutorial.com

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1 MKT 440 Competitive Success-- snaptutorial.com

2 MKT 440 All Assignments For more classes visit www.snaptutorial.com MKT 440 Week 1 Website Evaluation MKT 440 Week 2 Team Product Brainstorm MKT 440 Week 2 SEO Analysis of a Favorite Website MKT 440 Week 3 Team Marketing Plan Phase I

3 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 1 Website Evaluation For more classes visit www.snaptutorial.com Website Evaluation Instructions: Select three websites from different industries and different-sized companies. Write a one-page summary for each website that includes the following: Analyze the website's performance in relation to standard components of a digital marketing plan. Recommend potential changes to improve website performance

4 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 2 SEO Analysis of a Favorite Website For more classes visit www.snaptutorial.com SEO Analysis of a Favorite Website Instructions: Select a small (not a national brand or company) website. Step 1: Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes and include the following: SEO audit. Analyzation of both on-site and off-site optimization of the website. Evaluation of the links found throughout the site.

5 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 2 Team Product Brainstorm For more classes visit www.snaptutorial.com Product Brainstorm Instructions: As a team, you will create a new product, and develop a digital marketing plan for the course. Each team member will generate an idea for a new product and will include a description of the industry, competition (if any), as well as a description of the product. As a team, you will narrow it down to one final product and submit for faculty approval.

6 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 3 Orabrush Case Study For more classes visit www.snaptutorial.com Orabrush Case Study Instructions: Resource: Internet Marketing Essentials, Ch. 11 Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11 (page 233). Write a 1,050- to 1,400-word paper and answer the following questions: 1. Why were both Jeff and the former BYU student unable to create a profitableAdWords campaign to sell the Orabrush?

7 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 3 Team Marketing Plan Phase I For more classes visit www.snaptutorial.com Marketing Plan Phase I Instructions: Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker's notes where you: Define a target market with segmentation criteria for the product that your team selected in the Week 2 Learning Team assignment. Create a digital advertising strategy including two sample banner ads and a mock landing page.

8 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 4 Common Bond Case Study For more classes visit www.snaptutorial.com Common Bond Case Study Instructions: Resource: Common Bond Email Marketing Case Study Write a 1,050- to 1,400-word analysis of the Common Bond Email marketing case study. Describe the benefits of creating an email creation strategy and process, and why it is important for Common Bond? Describe any risks of creating a three-month forward-looking email calendar.

9 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 4 Team Digital Marketing Plan Phase II: Social Media Plan for Your Product For more classes visit www.snaptutorial.com Digital Marketing Plan Phase II: Social Media Plan for Your Product Instructions: Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes to develop a social media plan for the product that was "created" during Week 3 and include the following: Establish a strategy and objectives for each piece of the plan.

10 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 5 Final Digital Marketing Plan For more classes visit www.snaptutorial.com Final Digital Marketing Plan Instructions: Combine Digital Marketing Plan Phase 1 and 2 to complete your digital marketing plan. Create a 20- to 22-slide Microsoft® PowerPoint® presentation with speaker's notes to complete your digital marketing plan. The presentation will need to include:

11 MKT 440 Competitive Success-- snaptutorial.com MKT 440 Week 5 Monitoring Online Conversations For more classes visit www.snaptutorial.com Monitoring Online Conversations Instructions: Select a major company of your choice. Write a 1,200- to 1,400-word paper that addresses the following: Define Online Reputation Management (ORM) and Search Engine Results Page (SERP).

12 MKT 440 Competitive Success-- snaptutorial.com


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