1. Los medios de comunicación
Francisco Alonso Almeida
2005

2. JOURNALISTIC STYLE WRITING FOR THE MEDIA Subject matter Purpose
Audience
Circumstances

3. Writing for print News story  Impact Timeliness Prominence Proximity
Conflict
The unusual
Currency
The 5Ws and 1H
who
what
when
where
why
how

4. News story structure Inverted pyramid Spiral Block See-saw or Pro-con
Chronological

5. Conventions of jourmalistic writing
Headline and the lead
Short paragraphs
Attribution and quotations
Objectivity

6. These in relation to news stories:
Feature articles
Anecdotal
Suspended interest
Question and answer
These in relation to news stories:
More relaxed story
Greater amount of detail
Descriptions
More quotations, dialogues
Structure:
Lead
Body
ending

7. Headlines: economy, anticipation, appeal Articles: appeal, clarity
Language and style
Catch the attention
Hold their attention
Headlines: economy, anticipation, appeal
Articles: appeal, clarity

8. Writing for broadcasting TIME Selection of news:
Timeliness
Facts
Audio/visual impact

9. Structure: dramatic unity
Characteristics: 4C’s
Correctness
Clarity
Conciseness
Colour
Structure: dramatic unity
Climax, cause, effect

10. Style Titles before names Abbreviations avoided
Direct quotations avoided by the use of recorded pictures and sounds
Number and statistics rounded
Pronouns with clear references
Etc…

11. The role of the press Specialisation Local news and analysis
Technological developments
Advertising
Special sections
Sunday supplements
freesheets
Press in the US
The New Yor Times
The los Angeles Journal
The Wall Street Journal

12. Tabloids
suburban
metropolitan
Big sized
More expensive

13. Magazines Wide range Theme oriented
Mass: Reader’s Digest, National Geographic
Women: Vogue, Cosmopolitan
Newsmagazines: inform but entertain. Time.
Business – economy, financial expansion: Fortune & Forbes

14. Sunday editions with supplements
British press
Quality
The Daily Telegraph: conservative
The Times: ‘the Establishment’
The Guardian: liberal
The Independent: neutrality
The Financial Times: high reputation
Sunday editions with supplements

15. Human interest stories
Popular
Entertainment
Sensationalism
Human interest stories
The Sun
The Daily Mirror
Local press:
The Glasgow Herald
Yorkshire Post
Magazines
The Economist
The New Statesman
The Times
Women’s Own

16. Mass media
Radio
Television
Press
Cinema
Advertising

17. Broadcasting Public: audience (home) Techniques and material
Types of programmes
Entertainment, drama, talk-shows, quiz…
Independence: advertiser
Organisation
Government (license fees)
Private (dependence on advertisement)

18. 1950’s
Swift development
Advertising (even commercial channels)
Influence on Western culture
Money-making machines
ABC, CBS, NBC (comm.): The Big Three
PBS (public)
Cable TV (competitors against The Big 3
In Britain  1st public service NO advertising
1930’s
Advertising
Style

19. Advertising Role: information and persuasion
Denotation and connotation
Cultural aspects
Economy in language, but precision

20. Advertising in writing
STRUCTURE
headline
(subhead)
body copy
(closing)
slogan
logo
signature

21. Advertising (broadcasted)
TYPES
musicals
dramatic presentation
announcer
CHARACTERISTICS?
Because I'm worth it!
CATCHY EXPRESSIONS!

22. English speaking people
The Scots
The Welsh
The Irish
The English
The American- The Melting Pot
Blacks & whites
Spanish
Indians

23. UK Cross of St George (Eng) The Union Jack St Patrick St Andrews (Sc)
Political system: constitutional monarchy: queen –
House of Commons – House of Lords

24. UK
Religion
Important cities
The pub
Folk music

25. USA 4th of July (1776 – Independence)
Constitution and Federal Government
Important cities
The American Dream

26. Music and its social aspects
The Beatles
Jazz (Black heritage)
Using songs
Why? objectives
What? task
What? materials
How? process
Where… is this going to be meaningful?