1. 26th
Korea
Rental
Corporation
2014

2. Index
INTRODUCTION
BUSINESS AREA
KRC is EXCELLENT 01 02 03

3. Responsible Management
Overview
History
Performances
Vision & Organization

4. Overview Total Stockholder’s Equity USD 78.65 million
Domestic
Headquarter
Eunseong Bldg, 741, Yeongdong-daero,Gangnam-Gu, Seoul, South Korea
Techno Center
415, Heungan_daero, Dongan-Gu,
Anyang-Si, Gyeonggi-Do, South Korea
Construction Center
14, Jungbu-daero 1763beon-gil, Bubal-eup, Icheon-si, Gyeonggi-do, South Korea
1617, Seosam-ro, Chukdong-Myeon, Sacheon-Si, Gyeongsangnam-Do, South Korea
Daejeon Branch
121, Dunsanbuk-ro, Seo-gu, Daejeon, South Korea
Daegu Branch
401, Dongdaegu-ro, Suseong-gu, Daegu, South Korea
Gasan Sales Office
648 Seobusaet-gil, Geumcheon-Gu, Seoul, South Korea
Company Name
Korea Rental Corp.
Established
1989
Major Business
Office Equipment
Test & Measurement Instrument
Construction Equipment
CEO
Yoonkee Eom
Employees
161
Major
Shareholders
IS Dongseo Co., Ltd (55%)
IS Construction Co., Ltd (14%)
Oversea
China
(Shanghai)
No.388 Tianlin Rd, Caohejing Hi-tech Park, Shanghai,
(Shenzhen)
Rm.C308,Huahan BD,16 Langashan Road, Nanshan Distict, Shenzhen City
Saudi Arabia
101 Business Tower #511, Al Jubail
Qatar
P.O. Box #704, 7th floor, double tower building, B Ring Rd, Najma, Doha
Vietnam
Keangnam Hanoi Landmark Tower FL25
(December 31, 2013)
Total Stockholder’s Equity
USD million
Operating Revenues
USD million
Operating Income
USD 9.45 million
Leased Assets
USD million

5. History
2000’s
1900’s
Selected as the official sponsor of the 17th Asian Games INCHEON 2014.
Established KRC Saudi in Saudi Arabia
Opened Construction Equipment Business in Qatar
Established KRC VINA in Vietnam
Entered into the sponsor agreement of the 2013 Asian Indoor Martial Arts Games
Taken over by IS Dongseo Co., Ltd.
Established KRC China
Agreed on Strategic Partnership with IBM for providing Software
Received the Commerce, Industry and Energy Minister's Award
for Accurate Measurement Technique
Supported the 2005 APEC Busan with comprehensive rental
service
Received the First Prize of Global Standardization
from Korea Management Association
Received the Prime Minister's Award for the 2002 World Cup
support
Obtained the KOLAS Certification (ISO/IEC 17025)
to be an international calibration center
Entered into the rental agreement with FIFA
for the 2002 Korea-Japan World Cup
Entered into the comprehensive rental agreement with
Samsung Electronics, LG Information and Telecommunications
Established a calibration center
Provided the rental services to the Central Election
Management Committee for the 16th National Election for
Members of National Assembly
Opened a branch office in Daegu
Opened a branch office in Daejeon
Provided the rental services to the World Jamboree
Selected as the Official Rental Supplier
for the Government by the Office of Supply
Changed over Korea Rental Co., Ltd.
Provided the rental services to the Seoul Olympic
Rental division established by Korea Development Leasing

6. Performance 162% 13% 11% 139% 136% Liability Rate
(Unit : USD million)
(Unit : USD million)
2013
2012
2011
Total Assets
185.63
192.06
152.81
Total Liabilities
106.98
118.69
88.92
Total Stockholders’
Equity
78.65
73.37
63.89
2013
2012
2011
Operating Revenues
84.84
83.11
90.7
Operating Income
9.45
9.05
11.67
Income before income taxes
5.17
3.94
3.29
** FY : 2011~2013 (K-GAAP)
** FY : 2011~2013 (K-GAAP)
Liability Rate
162%
136%
139%
Operating Income Rate
11%
13%

7. Construction Business
Vision & Organization
Want[one] to Share
Since 1989 we have supported maximization of resource utilization and customers’ cost savings
under the “Value in use from value in Possession”.
New Idea
Creating new idea by
challenging mindset
System innovation through employee’s passion
Improving System
Creative Solution
Satisfying customer’s needs
through creative solution
Ensuring Service
Providing trustable service for
customer
Information Equip.
Division
Test & Meas. Instr.
Construction Business
Future Strategy
Management
CEO
Auditor
Saudi Arabia
Qatar
China
Vietnam
Oversea Headquarter

8. Customer Satisfaction
Korea Rental Service
Test & Measurement Instrument
Information Equipment
Construction Equipment

9. Benefits of Rental Service For Corporations… For Our Nation…
Cutting-edge Technology
Enabling our clients to make the best use of newly updated techniques, equipment and software
For Corporations…
Providing various opportunities
Giving high possibilities to launch a new business
by reducing the initial investment costs
For Our Nation…
Sustainable GREEN Business for Conservation
Through sharing and recycling the available resources,
Our Nation can maximize utilization of resources, Sustainable management and Green business
Minimizing foreign currency outflow
Avoiding overlapped investments enable our clients to reduce
the cost by importing resources from abroad

10. Test & Measurement Instrument No. 1 in domestic TMI rental
We have led this field and claim around 40% share of the domestic market.
We offer more than 400 types of equipment for various applications with the biggest–scale property in Korea.
(RF sector : the world’s highest level)
Many types of Korea Rental product enables clients to find the desire tools for a diverse range of projects.
Korea Rental operates the technical center internationally certified.
(ISO/IEC accredited Calibration Services)
Asset Status
∙ Holding Amount | Over 10,000 Test & Measurement Instrument
∙ Total Equity | Approx. USD million
∙ Types | TMI : Oscilloscope, Electrics, RF, Video/Audio, Communication brand, etc.
| Thermal Cameras : I/E/T/A/P Series
| XRF : iEDX-100A/150T/150WT/200AT Series
∙ Manufacturer's brands | AGILENT, R&S, ANRITSU, AEROFLEX, ACTERNA, TEKTRONIX, YOKOGAWA, ISP, FLIR, etc.

11. Information Equipment No. 1 in domestic Information Equipment rental
We have the biggest-scale of property in Korea rental market.
The number of our customers are more than 3,500 companies including public enterprises and major corporations in Korea.
We always update the newest versions of information equipment and upgrade them frequently to follow technological changes.
Our information equipment rental is the perfect solution to satisfy customers’ needs which can be provided with any kind of information equipment as long as they need.
Billy & Sam Rental Store
Billy & Sam Rental Store is a professional university rental center for students.
Students should use laptops, tablets, and others to do their study and we supply those items.
Asset Status
∙ Holding Amount | Over 160,000 Information Equipment
∙ Total Equity | Approx. USD million
∙ Types | Desk top, Laptop, Server, Complex machine, Printer, Projector, iPad, Peripherals, etc.
∙ Manufacturer's brands | SAMSUNG, FUJIXEROX, HP, LG, DELL, IBM, APPLE, etc.

12. Construction Equipment No. 2 in domestic Construction Equipment rental
We are specialized in Powered Access(Aerial Work Platform) and certificated in Accident Prevention Device.
We provide ‘Total Rental Service’ including Full line-up, Rental service, our own Technicians, Maintenance, Training and Consulting for nationwide construction fields.
Asset Status
∙ Holding Amount | Over 2,200 Construction Equipment
∙ Total Equity | Approx. USD million
∙ Types | Crane, Manlift, Forklift, etc.
Oversea construction
KRC Saudi Arabia provides ‘Total Rental Service’ including Full line-up, Rental service, our own Technicians, Maintenance, Training and Consulting for worldwide construction fields. We are planning to open Test-Measurement Equipment rental service.
KRC Qatar branch provides construction rental service with dozer, excavator and others.
KRC VINA Vietnam provides total rental service including construction and Test-Measurement Equipment.
We are planning to expand business area to CIS, south America and Africa.
Asset Status
∙ Holding Amount | Over 260 Construction Equipment
∙ Total Equity | Approx. USD million
∙ Types | Crane, Manlift, Cargo, Forklift, Dozer, Excavator etc.

13. Customer Needs Business Model Competitiveness of Korea Rental
Technical Support
Logistics Service

14. based on two decades of brand experiences and know-how.
Business Model
Korea Rental has been developing our business model with the best service quality to maximize client's values,
and maintain Win-Win strategies for Manufacturers, Clients and Shareholders
based on two decades of brand experiences and know-how.
Technical
Support
Calibration
S/W
Repair
After Sales Service
Skills Training
Asset Management
Rental Equipment
Purchase Proxy
Trading used equipment
Consulting
Selecting Property
Quotation
Counseling
Logistics
Delivery
Exchange
Return

15. Customized equipment set-up Professional Maintenance
Competitiveness of KRC
Beyond the limit
Customized equipment set-up
Professional Maintenance
Professional
Purchase
&
Disposal
Cutting costs by bulk purchasing
→ Providing rental equipment with reasonable price
Market research for a new equipment all times
→ Providing the newest rental equipment
Resale after refurbishment
→ Selling at low price without distribution steps
Managing Expert engineers
→ Offering specialized After Service
Insurances for equipment damages
Managing item records and Building up the network system
Terms and conditions- appropriate equipment configuration
→ Providing optimal equipment.
Considering budget efficiency
→ High · Medium · Low price MIX
in lots of equipment

16. Permanently delete Hard Drive Disk solution
Technical Support _ IE
MS SPLA
Permanently delete Hard Drive Disk solution
We have signed a partnership with MICROSOFT for MS SPLA (Microsoft Services Provider License Agreement).
We can provide our information equipment without inconvenience of your use.
We delete all data in HDD through the software certified by National Cyber Security Center when a client asks for it.
DK-9000
KS-13120HC
EDE(Eternus Data Eraser)
Process equipment care service 1
Problem
occurrence
Report
and consultation 2 3
The same equipment
replacement 4
Picking up the broken equipment 5
Repairs
and
Result
notification
After service is completed, our technician explains cause and prevention for recurrence.
If you need to know more details, we give you training to handle problems.

17. Asset Management System
Technical Support _ IE
OFFICE KEEPER
We have signed a partnership with JIRANJIGYO company for security program ‘OFFICE KEEPER’.
We can provide information equipment with high quality security service.
Asset Management System
We offer 'Asset Management System’ which enables clients to easily search and manage the assets what they are using.
Inbound and Outbound
shipping Information
→ When a client places an order and requests information, the information is entered into our Asset Management System. ❶
Correcting User information
→ Log into the system and can modify it on the system.
→ Managing assets directly what the customers are using. ❷
Checking a valid contract period and Printing out specifications
→ Enabling you to make Asset Status
→ Confirmation of Cost Calculation,
Purchase Invoice, Statement, etc. ➌

18. Technical Support Calibration
Calibration Center
Korea Rental has operated the internationally certified technical center since beginning the National Calibration Organization in January 1997 in order to maintain the highest quality of measurement equipment.
We focus on a variety of technology development that corresponds to the international standard of measurement equipment and it works to enable our clients to produce the best quality products.
Calibration Field
Electricity [20 items] Oscilloscope, Pulse Generator, LCR Meter etc.
Electromagnetic [17 items] Network Analyzer, Spectrum Analyzer etc.
Time and Frequency [2 items] Frequency Counter, Precision Crystal Oscillator
Fiber Optics [5 items] Optical Attenuator, Optical Spectrum Analyzer etc.
Major Business
Calibration service at home and abroad as an international organization
Implementation of measurement technology education
Developing Automatic program for using equipment easily
Quality test
Test and measurement technology supply and technical support based on the precision measurement know-how

19. Technical Support ICS Pro ICS- Instruments Control Solution
Regardless the type of company, every company is struggling with exploring
how to save cost and improve effectiveness in producing their products.
Our product, ICS has proven its effectiveness in automatic testing industry.
ICS allows you to shorten testing and developing period by replacing traditional
manual procedure with PC and our control software.
Our ICS based on our best proven technique and know-how will guide
you to effective ways to cope with rapidly changing development environment.
What is ICS ?
ICS is a program designed and developed to control various devices for automatic test.
ICS provides integrated control, and manages the measurement equipment and the testing devices by supporting a wide variety of communication protocols.
ICS supports various functions and convenient user interface, so that it makes
you build automatic system faster than other programing languages.
ICS also provides a useful data analysis tool which helps you to examine result
data and generate report in a rapid and convenient way.

20. Technical Support Construction
Safety Guard
Safety Guard prevents accident from working on a manlift.
Specification
Device of narrowness prevention – Prevent narrowing accidents
Stick of prevention excessive rise - Prevents excessive rises
Device of ban driving after rise - Driving ban from the rise
Light bar – Operate a light bar at night work
Warning sound –Sound notification when the equipment is being operated
Sheet zinc, Acrylic, Net sheet – Prevent drop accidents

21. construction equipment
Technical Support Construction
IPAF- International Powered Access Federation
We are a member of the ‘International Powered Access Federation’, which has 1,546 members in the 42 countries around the world, and in the process of providing the international certificate programs and safety education.
Advantage
01. International Certificate - Universally accepted as a proof of operator training regarding all types of platform
02. Providing high quality knowledge about the usage of the equipment precisely
03. Giving details about safety regulations, handling emergencies and cautions
04. Fostering the ability of the safety check and the operator’s maintenance
05. Responding urgent technical inquiries
06. Providing all the information about Powered Access
07. Providing various options necessary to prevent accidents
Korearental
Safety training
&
management
Government
Build up
safety regulation
Worker
Operate
construction equipment
Reduce accident

22. Logistics Service
Large scale of hardstands and Optimum logistics system
Pyeongchon(Gyeonggi-Do) distribution center(Building 4,000㎡) has recorded more than 30,000 items per month in average.
With the Icheon Hardstand(Site 8,704㎡, Building 2,654㎡) and the Sacheon Hardstand(Site 5,227 ㎡, Building 1,333 ㎡), which are the largest scale in the rental business in Korea, we are fully equipped with optimal logistics to meet every need from every corner of the country.
Korea Rental works hard to provide the ultimate logistic service at any time and any where by establishing a strategic alliance with other distributors as building up the network all across the country.
We are trying our best to deal with customers’ needs promptly and accurately as providing better solutions for the logistics.

23. Thank you Why Buy? Rent! www.korearental.co.kr Headquarter
Techno Center
Gasan Sales Office
Construction Center
Daejeon Branch
Daegu Branch
China Headquarter
Vietnam Headquarter
Saudi Arabia Headquarter