1. Zest4 : Delivering M2M solutions for the channel
Sharif – not sure I like this image? Can we find a better one for M2M

2. M2M & IOT - the forecast is that there will be 50 Billion connected devices by 2020
Forecasting growth of Connected Devices is a bit of a sport started by network industry giants Ericsson and Cisco back in 2011 and every year since by other industry analysts and tech firms.
This chart is published by the World Economic Forum (WEF) although sourced from SAP and they are sticking with the 50Billion connected device forecast by 2020.
What is more they help you picture where the sheer scale will come from. After personal comms (laptops, tablets) come lighting, wearables, white goods…..traffic signals, toothbrushed…….power outlets, door locks!

3. M2M and IoT – what is the difference?
M2M is a Connectivity Management Service which connects machines, devices and objects to the internet, turning them into ‘intelligent’ assets that can communicate.
M2M is primarily about remote connection of a companies assets and machines.
IoT is about all types of assets, machines and ‘things’ becoming connected together to benefit a broader range of parties.
IoT is about collecting, sharing and processing of data to produce information and value for businesses, consumers and for society as a whole.
M2M Connectivity Management Service enables the Internet of Things.
We have already used the IoT – Internet of Things – and M2M – Machine to Machine – terms interchangeably and often enough that is fine but there are some differences.

4. Source: Vodafone M2M Barometer Report
A quick glance at some market forecasting among UK businesses shows the rate of adoption of M2M picking up year on year. These are your clients
Energy / Utilities, Automotive and Retail are three of the leading sectors. Transport and Logistics is growing steadily.
We will talk more later about some of the changes in business models which will drive the need and growth rate of Connected Devices across these key sectors but lets first look at what the motiviations….the business benefits driving M2M adoption.

5. Managed Connectivity enables business to optimise & grow
Increase efficiency & productivity by controlling key processes & logistics (eg, driver route optimization, remote adjustment of control settings of a component or system to improve its function)
Improve Operations
Optimise Assets
Enhance Services
Engagement
Improve asset utilization, asset health, diagnostics and even repairs (such as changing settings or downloading new software).
Streamline hotel check-in process by eliminating need to check in and linking hotel room door locks with customer mobile phones
A more immersive user experience, counting cars, footfall combined with retail store beacons that deliver targeted offers to mobile apps or drive targeted messaging via in-store display screens

6. Managed Connectivity enables business to optimise & grow
Tele-Health and Social Care. Lone worker safety in oil, gas electricity companies as mission-critical due to a "safety first" culture.
Improve Wellbeing
Safety/Security
Energy & Resources
CCTV (Average Speed, Surveillance), Tracking/Asset Recovery (Vehicles, Retail), Burglary/Tamper Alerts,
Optimise control settings in buildings (Thermostats, HVAC), Pollution Sensors (CO2, Traffic pollution), Moisture Sensors (Smart Irrigation)

7. IoT is changing Travel and Leisure
Ticketing – in the run up to Christmas last December, Visa and London Underground reported that more than 1 million contactless card transactions were conducted in a single day. On the tube, there is clear need to keep people moving and since Tube Stations are themselves stationary then the investment in mobile and contactless card payments is easily justified.
Likewise train stations and cinemas but what about buses and taxis. Barclaycard recently highlighted (well they would, wouldn’t they) the growing trend towards contactless card payments and suggested that 1 in 6 people would walk away if they couldn’t pay by card or mobile.
Buses, Taxis…public transport generally….will tap into this with a goal to driving customer loyalty and optimising the ticketing and boarding experience.
Where is the opportunity for you?
Those information and ticketing kiosks need to be connected. The card, barcode, contactless reading terminals need to be connected to validate payment.
Once passengers are onboard then provision of mobile wifi is another custome expectation especially for business travelers and tourists who will be relying quite heavily on their smartphones to get work done or plan their next adventure.
Barcode, NFC, Bluetooth, Mobile Wallet, Contactless
Mobile Multi-format Ticket Readers
Buses and Taxi’s. Sport, Music and Community Events
Taxi’s as a Service (Uber)
Signage, Kiosks and Location-Based Services
Tracking Luggage?

8. IoT is changing the way we Shop
Mobile POS is not only for mobile applications like public transport.
In retail…we see more and more pop-up or temporary stores and we see an increasing use of mPOS (mobile Point of Sale) even in more established stores where they bring the card machine to you and save you queuing again at another desk – improved customer experience is they key.
Likewise the adoption of digital signage (advertising) and information kiosks is growing, even people and car counting and again its all designed to measure, characterise, attract the keep the customer engaged
Online Shopping Delivery Tracking – well I think we’ve all had moments where we wonder when the pizza would actually arrive ….or the new shoes we order online?

9. IoT is changing the way we Drive
There are so many benefits around connected cars…benefits for society, consumers, businesses and the environment.
In large cities, as much as 50% of traffic congestion was caused by drivers searching for a cheaper parking space. It's tempting to speculate that this will be compounded by electric vehicles looking for a charging station.
Do you have customers who would benefit from easing congestion in and around their business, would benefit from attracting to customers/vehicles to their business - Electric Vehicle (EV) Charging points is a really obvious one.
Usage Based Insurance (UBI) is another growing trend and it requires retro-fit of connected equipment to monitor location, time, behaviour of driving.
In 2010, the ADAC (German Auto-mobile Club) reported that there were 185,000 traffic jams with an aggregate length of around 400,000 kilometres. Besides losing time, this also results in a daily increase of 33million litres of fuel, and a cost of €300million to the national economy.
We can all relate to that in the UK. Better driving habits can be incentivised (UBI) or monitored and enforced. Advanced Number Plate Recognition (ANPR) has been demonstrated to help manage road speed (and reduce road deaths), keep traffic flowing and interestingly not add any significant delay to journey time. ANPR can also be used in around businesses for parking control and car counting.
Driver Behaviour
Fuel Efficiency
Insurance
Parking
E-Vehicles and Charging

10. IoT is changing Food Production and Safety
Livestock and Raw Materials/Ingredients
Crops
Farm Machinery including Drones
Farm- Fork Tracking

11. IoT is making us Safer, more Secure
Child/Elderly Monitoring/Location
CCTV
Emergency Services - Body Worn Camera’s
Drone’s
Anti-Theft
Tracking
Biometrics

12. IoT is helping us manage our Health & Wellbeing
TeleHealth
Vital Signs and Statistics
Fitness

13. IoT is improving City Infrastructure, Energy and Services
Oil and Gas
Electricity
Water
Transport

14. The way we do business is changing
In recent years we have seen the emergence of new companies who have become massively successful thanks to customer engagement models and and service delivery which does not require them to create content or product, to own network infrastructure or consumer equipment.
Okay some have ventured that way but they didn’t start there.
This works because of the ubiquitous connectivity and internet access which consumers enjoy at home and increasingly when they are out and about.
This has driven rapid growth in Internet traffic and enables us to conduct all sorts of different transactions online – shopping, travel planning and booking, staying in touch with friend and family, banking with perhaps the most lucrative/most cinsumde being TV or Video on Demand – how many of actually watch live TV these days.
Leave that aside though and lets look at some of those companies and how they do business

15. Internet Connectivity creates a SERVICE opportunity
Picture House? : Owns no Cinemas
Media owner? : Creates no Content
Taxi company? : Owns no Cabs
Accomodation provider? : Owns no Rooms
Retailer? : Carries no stock
Phone company? : Owns no telco infrastructure
…a SERVICE opportunity which creates monthly recurring revenue streams and enables manpower and resource optimisation at the same time.
All of the companies listed above have grown massively and that growth has been achieved without the people and infrastructure overheads associated with traditional compnaies …and in fact many of the incumbent providers in Energy, Transport, Automotive….most Enterprises actually.

16. Internet Connectivity enables remote servicing
Out-sourced Services in a normal office environment.
Cellular provides most reliable connectivity
Enterpise WiFi is the IT department domain
WiFi / Network maintenance timed to suit ‘business’, not 3rd party devices
Cellular removes these dependencies and the need for human intervention.
Cellular provides remote access, configuration and content management
If we apply that thinking to a normal office environment – probably larger companies – where you see more and more services or functions being out-sourced.
The plants, the office equipment, retail and vending, the washrooms, water-coolers and so on …..are all typically outsourced but can still be resource intensive - time and travel as well as people.
Connectivity enables remote monitoring, maintenance in real-time which then optimises use of resources to service where service is needed. Its all about increasing efficiency and the end customer satisfaction.
Connectivity however needs to be under your customers control. There are a great many product companies going down the wifi route and it makes sense up to a point. Wifi is ubiquitous but it is there for other reasons.
In the home it is there so that BT or Sky can stream TV or Video content to you on-demand. It isn’t tailored towards M2M or IoT devices. In the office it is there to keep employees productive, not for third party M2M or IoT devices.
Deployment into the office (Enterprise) environment is quicker and easier with cellular and keeps you in control.

17. Think about your personal Mobile Data experience
This is fine for me and my mobile. A single dash board for one phone number. Just one network.
Connectivity: I can manage network connection – mobile to wifi etc.
Management: I can reset the device if needed. I manage software updates.
Security: I have a password. I manage apps & data usage. MNO will block it if lost/stolen
Maintenance: I can re-charge the battery.
Insert coffee shop image – someone on mobile

18. Need a Specialised M2M service
….now what about my M2M data and devices?
Have hundreds, perhaps 10s of thousands of devices.
Installation will be easier & quicker if device connects to best network available.
Different devices doing different things & needing different data plans. Need tariffs to suit.
Need a dashboard and management rules to help track data usage and connection status.
Many devices to monitor. Don’t want a surprise bill.
They need to automatically connect and quickly.
Searching/Using networks with poor signal will drain the battery.
Connection will be managed remotely and centrally.
Want an alert if there is malfunction, theft or mis-use of device and/or SIM.
Will need a unique identifier and password for each device.
Device connections can be transmit only which is more secure.
Security protocols can be used to secure two-ways data comms. Similar to those used in Mobile Banking.
Need a Specialised M2M service

19. Connectivity Management Service from Zest4/Arkessa
Zest4 is one the UK’s leading providers of Unified Communications solutions
Specialists in delivering bespoke mobile and M2M tariffs and billing options to UK businesses
Review and structure solutions to enable you to maximise revenue opportunities
Partner academy training to help you quickly understand M2M and start uncovering opportunities
World-class Tech Support : Pre-Sales & In-Service
Zest4 partner with Arkessa to deliver
Global Reach and Localised pricing
Track and Manage data and device connections via centralised Connectivity Management platform

20. Illustration of Revenue Potential in different Application scenarios
Typical Data Usage
Application
Data Usage (MB)
per month
Monthly Revenue
Vehicle Tracking 5
Metering 1
Telematics / Telemetry 6
Lone Worker 20
Mobile Wifi Hotspot
3000
CCTV
15000
Mobile Broadband
20000
Revenue after 3 years

21. Selecting the right solution for your Application/Service
Fixed: set amount of data per connection per month, use it or lose it
Aggregated: 10x 1G SIM = 10G data to be used across all 10 SIMs . Actual usage can vary across SIMs. Pay monthly service charge for privelege
Bundle: Purchase amount of data, have as many SIMs pulling from that allowance

22. Connectivity Management
Single Management Portal; Single Business interface
Single management portal
Simplicity : single invoice, support & commercials
Optimised tariffs, lower costs
Tailor data allowance to suit operational requirements
Expert customer support
Graphical configuration & reporting tools
Secure integration with preferred business systems

23. EMPort www.arkessa.com/manage Self Service Service Enablement
Panaromic view of device estate
Notifications and Alerts
Self Service
Detailed usage & performance reports
Security
Service
Enablement
Control SIM
Status
Detailed
Diagnostics
Secure Resilient
Infrastructure
Web Portal
Business System
Integration

24. Play EMPort Demo

25. Start your M2M journey today.
Contact the Zest4 sales team to scope out your requirements to enter the M2M market and start making M2M revenue a reality.

26. Zest4 partners with Arkessa : Delivering M2M solutions for the channel