1. APPS are the next big thing Mobango
6 million users 1 million downloads a day wap.mobango.com

2. WHY are apps perceived as the next big mobile movement
Apps replace SMS / MMS / / Mobile Web
Apps deliver a richer and more immersive experience
Apps can share and exchange information more efficiently
Apps can be delivered without dependence on operators
Apps are trend prone and can get viral
App store / distribution channel controlled pricing

3. Challenges / Success Factors in India
Culturally unwilling to pay for applications
Monetization Opportunities
Very low spend from brands
Application Exposure, Visibility and Distribution
Selection of Platform
We don’t easily trust the payment mechanisms available yet

4. Reasoning that drives platform adoption

5. MOST Successful Platform of them all?
iOS
Android
Windows Phone 7
J2ME

6. Apps installed v/s Apps available
Java ME is available on around three
billion handsets, but the platform can boast less than half of the apps available for the
much younger Android, shipped in only 20 million devices as of the end of the second
half of 2010.

7. Numbers Speak

8. BIG vs SMART

9. Success depends on choices
Development platforms
Development partners
Distribution partners
Monetization methods
Ultimately the choices we make will determine the success of failure of applications

10. Opportunities in India
Location Based Services
Mobile Instant Messaging
Mobile + Social
Mobile Music & Video
Mobile Commerce, Catalogs
Mobile Couponing
Mobile Governance Services

11. Try Mobango Call us for a free trial