1. Maximum protection Minimum impact
Panda Security
Retail 2009 Products
Maximum protection
Minimum impact

2. Value Proposition – Retail 2009
Maximum protection with
Minimum impact on your PC
Traditional antivirus cannot protect you against today’s threats, but Panda Security is always one step ahead, protecting users against the very latest cyber-criminal attacks.
Our new 2009 solutions are based on
the Collective Intelligence model, the
most innovative online security
technologies to protect you against
identity theft and malware.

3. What do Panda Security's customers demand?
Current Situation
Current malware is:
Growing at 100x
Invisible, silent and financially motivated
Today it is not only about computer security, it is about identity protection
What concerns end users the most about security? (Forrester Research, Inc)
Identity Theft and online fraud
Computer viruses, spyware and worms
Online privacy
What do Panda Security's customers demand?
Less resource consumption
Improved user experience: installation, navigation…
Improved detection and disinfection rates
Improved Internet related connection problems
Worldwide consumer antivirus market - Forecasted growth of 4,95% in 2008 and 5,3% in 2009 (Gartner)

4. 2009 Products

5. * KAV & Trend have proactive protection. Panda doesn’t.
Previous Positioning
All-in-one
Antivirus
Firewall
Anti-Spam
Parental Control
Local/online Backup
Tune-Up
Internet Security
Antivirus
Firewall
Anti-Spam
Parental Control
Antivirus + Firewall
Antivirus
Anti-Spyware
Firewall
Proactive protection
The situation in the Consumer Market has changed since last year, when Symantec launched Norton 360º creating a new product for a segment higher than the previous Security Suits. This is how the Consumer Market is divided to:
Product
Reference Functionalities Panda Product
Antivirus PlusAntimalware + Firewall + Proactive protection (in some cases)Panda Antivirus Pro 2009Internet SecurityAntimalware + Firewall + Proactive protection + Antispam + Parental Control + Identity ProtectPanda Internet Security ºAntimalware + Firewall + Proactive protection + Antispam + Parental Control + Identity Protect + Backup + TuneupPanda Global Protection 2009
Antivirus
Anti-Spyware
* KAV & Trend have proactive protection. Panda doesn’t.

6. New Positioning All-in-one Internet Security Antivirus + Firewall
Anti-Spam
Parental Control
Local/online Backup
Tune-Up
Internet Security
Antivirus
Firewall
Anti-Spam
Parental Control
Antivirus + Firewall
Antivirus
Anti-Spyware
Firewall
Proactive protection
The situation in the Consumer Market has changed since last year, when Symantec launched Norton 360º creating a new product for a segment higher than the previous Security Suits. This is how the Consumer Market is divided to:
Product
Reference Functionalities Panda Product
Antivirus PlusAntimalware + Firewall + Proactive protection (in some cases)Panda Antivirus Pro 2009Internet SecurityAntimalware + Firewall + Proactive protection + Antispam + Parental Control + Identity ProtectPanda Internet Security ºAntimalware + Firewall + Proactive protection + Antispam + Parental Control + Identity Protect + Backup + TuneupPanda Global Protection 2009
Antivirus
Anti-Spyware

7. Panda Security 2009 Products – THE PRODUCTS
Panda Antivirus Pro 2009
Install it and forget
about viruses, spyware and hackers
The new Panda Antivirus Pro 2009 is the easiest-to-use and most intuitive protection for your computer. Just install it and forget about viruses, spyware, rootkits, hackers, online fraud and identity theft. Chat, share photos and videos, bank and buy online, read your favorite blogs or simply surf the Web, with complete peace of mind. And thanks to the new Collective Intelligence technology, the solution is now much faster than previous versions.
Target:
For basic PC and light Internet users that are concerned about Viruses, Spyware and need some protection for their PCs. They are price sensitive and always ask for advice. Easy to install and to use are key for them.

8. Panda Security 2009 Products – THE PRODUCTS
Panda Internet Security 2009
Maximum protection
against all kinds of threats
Panda Internet Security 2009 is a security suite that lets you use the Internet with complete peace of mind. It protects you from viruses, spyware, rootkits, hackers, online fraud, identity theft and all other Internet threats. The anti-spam engine will keep your inbox free from junk mail while the Parental Control feature ensures your children can use the Web safely. And thanks to the new Collective Intelligence technology, the solution is now much faster than previous versions.
Target:
For frequent PC and Internet users concerned about Security and in need of an advanced security solution for their PCs. Users with children protection needs.

9. Panda Security 2009 Products – THE PRODUCTS
Panda Global Protection 2009
Enjoy total security
and ensure information integrity
Enjoy optimum security and safeguard your valuable data with Panda Global Protection It protects you from viruses, spyware, rootkits, hackers, online fraud, identity theft and all other Internet threats. The anti-spam engine will keep your inbox free from junk mail while the Parental Control feature ensures your children can use the Web safely. You can also back up important files (documents, music, photos, etc.) to a CD/DVD or online and restore them in case of accidental loss or damage. And thanks to the new Collective Intelligence technology, the solution is now much faster than previous versions.
Target:
For advanced and frequent internet users that perform significant internet transactions like banking, shopping, tax reporting, etc. They are users that often work from home and appreciate advanced user functionality that optimizes their time.

10. Value Proposition
Collective Intelligence: With our Innovative online & community technologies our customers benefit from maximum protection and a minimum PC resource consumption.
The new Identity Protect 2.0 includes an advanced heuristic scan that detects more identity theft.
TruPrevent 2.0 Behavioral Analysis engine proactively protects users against unknown Malware and vulnerability attacks.
The new Anti-Spam engine increases the spam detection rates up to 97%.
Highly improved customer experience with maximum simplicity. The installation, registration and update configuration processes are easier than ever.

11. What is Collective Intelligence?
Panda Security’s Collective Intelligence functions as an online and real-time database that stores the majority of signature files, keeping them at a minimum on the endpoint. Every Panda user is a sensor for new malware, sending samples back to the cloud.
What is Collective Intelligence?
Receives information and queries from sensors
Gathers known Malware and Goodware
Watch
Correlates all the information
Generates classification and cleaning routines
Decide
Answers the queries
The agent applies the solution
Act
Online, in the cloud, autonomous threat management system based on:
The aggregated knowledge of our community of users and other sources. One user = One sensor.
The correlation and delivery of knowledge from our Internet infrastructure.
This new approach lightens bandwidth consumption on customers’ networks and endpoints and provides faster and more comprehensive up-to-date protection.

12. Value Proposition – Proactive detection
Collective Intelligence automates the process of malware detection to proactively protect you against the latest threats

13. Value Proposition – Identity theft
The advanced Identity Protect 2.0 module prevents your personal data (credit cards, banking credentials, etc) from cyber-criminal attacks that use rootkits to hide malware.

14. Panda Security 2009 Products – THE PRODUCTS

15. Panda Security 2009 Products – THE PRODUCTS

16. Awards & Certifications

17. Subscription for ISPs Business Model

18. Subscription Business Model - ISPs
Allows security software services to be offered to end-clients for a monthly fee.
Users can cancel their subscription at any time. There is no obligation to subscribe for a specified period.
Similarly, users do not need to renew. Services are active until users cancel their subscription.
Users decide to contract the subscription product and, after registering on the partner's website, they can download the software.
Benefits for the partner:
Increased benefits for the user
Client loyalty
Value-added offer
Benefits for users:
Easy to subscribe
Pay for the service in small installments
Forget about renewals

19. Webservice - XML Registration
The partner registers the new user:
a) Through the manual batch process: to register a new user the partner generates a plain-text file (from a Panda webpage) including the data of the user.
b) Through the webservice XML: the user is registered in Panda database. The user receives a welcome with his/her ID, a username and a password to activate the services.
ISP Offer
Client Registration & Payment
XML Webservice / Batch System
CUSTOMERS
Access database and client registration.
Download product on-demand
Register client / Modify details / Cancel services Increase or reduce services/ Upgrades / Temporary deactivate / Reactivate
Welcome Username/Password Updates and upgrades.

20. ISPs selling Panda products:
1blu (Germany)
Adamo (Sweden)
Adato Energy (Finland)
AllTele (Sweden)
Arrakis (Spain)
Automatos (Brazil)
Baitong (China)
Coverdell (USA)
Digitel Italia (Italia)
Eidsiva (Norway)
Endeavor (USA)
Enternet (Hungary)
Euskaltel (Spain)
FFG (South Africa)
Hellas on Line (Greece)
ID Logic (Canadá)
Kramfors (Sweden)
Lattelecom (Latvia)
Netcabo (Portugal)
ONO (Spain)
Orange (Spain)
Perlico (Ireland)
Primetel (Cyprus)
SAPO (Portugal)
Sisnet (Holland)
Slovak Telecom (Slovak)
Softonic (Spain)
T3 (Sweden)
Telemar (Brazil)
Telepac (Portugal)
Telmex (México)
TMN (Portugal)
TPSA (Poland)
TRUE (Thailand)
VTX (Switzerland)
Waldonet (Malta)
Ya.com (Spain)

21. The Market 21 21

22. Yankee Group Herd Intelligence report of December 2007.
What do Analyst say?
<< To date, Panda Security is the only large security vendor that has embraced the herd intelligence [Collective Intelligence] message… Anti-virus companies that are not taking steps today to plan for malware volumes 100 times their current load are not thinking hard enough about the problem.>>
Yankee Group Herd Intelligence report of December 2007.

23. What do competitors say?
Working on herd intelligence features for data gathering. Not in commercial products for at least another year.
Initial study of herd intelligence technology. Lab pilot has recently been tested. Not in commercial products for at least another year or two.
Purchased herd intelligence company applied to spam and web filtering. Trend is adapting to malware. Probably not in commercial products for another year or two.
Announced the use of white-listing technologies. This is not herd intelligence but rather a way to fix their proactive protection which gives too many false positives.

24. Panda Security is the first and only security vendor that has the technology, the infrastructure, the knowledge and the experience to apply the Collective Intelligence approach to its commercially available products.

25. The Market – Competitor Scenario

26. The Market – Competitor Scenario

27. The Market – Competitor Scenario

28. Thank you.