1. Nutritional Wellness ANTIOXIDANTS 9/18/2018 Lydia Kokline, CFC, CPTS
Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
9/18/2018
Lydia Kokline, CFC, CPTS

2. ANTIOXIDANTS
Lowers the risk of cancer, heart disease & many other diseases, by improving the immune function.
Prevents the formation of free radicals.
FREE-RADICALS
Free radicals wreak havoc on healthy cells.
Responsible for initiating many different forms of cancer and premature aging.
Highly reactive chemicals.
Can scramble the structure of proteins, lipids & nucleic acids.
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
Lydia Kokline, CFC, CPTS
9/18/2018

3. Take Action With Major ANTIOXIDANTS
Vitamin C
Vitamin E
Beta-carotene
Lycopene
Selenium
Zinc, Manganese and
Coenzyme glutathione (an amino acid)
Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
Lydia Kokline, CFC, CPTS
9/18/2018

4. Benefits – VITAMIN C
A potent antioxidant. Water-soluble. Essential for the formation of collagen. (the substance that binds together the cells of connective tissue.)
– Helps fight cancer
Evidence – Vast majority of studies confirm vitamin C is one of the body’s strongest defenses against many different forms of cancer
– Maintains healthy gums
Evidence - Bleeding gums, or internal bleeding is one of the most common signs of vitamin C deficiency
– Helps fight cold viruses
Evidence – High doses of vitamin C can significantly help the immune system fight against infection.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

5. Benefits – VITAMIN E Essential for normal functioning of the body
An antioxidant that disarms free radicals.
Helps prevent oxidation of unsaturated fatty acids and cholesterol (the bad LDL cholesterol)
Helps prevent atherosclerosis (lipid deposits on the artery walls (narrowing of the arteries))
Found in whole grains, avocados, almonds, oatmeal, brown rice, walnuts, and margarine
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

6. Benefits - Beta-carotene
A potent antioxidant.
Converted into vitamin A as the body needs it.
People who eat diets rich in beta-carotene have lower levels of many different types of cancers (i.e. breast cancer, colon and rectal cancer).
People who eat fruits and vegetables rich in beta-carotene have lower levels of coronary artery disease.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

7. Benefits - Lycopene Related to carotenoid family.
The ruby red grapefruit is rich in Lycopene, offers protection against cervical, bladder and pancreatic cancer .
By lowering cholesterol, the pectin in grapefruit helps prevent against heart attack and stroke
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

8. Benefits - Selenium
A major antioxidant serving as a free-radical scavenger.
Selenium is important in preventing heart disease.
Detoxifies toxic metals such as mercury, cadmium, and arsenic.
Selenium is found in garlic, onions, fish, red grapes, broccoli, whole wheat and grains.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

9. Benefits – Zinc
Plays an important role in cell division, growth, and repair
Important for wound healing, taste, smell, and sperm production
An immune booster
Found in oysters, beans, wheat germ and pumpkin seeds.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

10. Benefits – Manganese
Helps activate the enzymes that are necessary for the proper use of vitamin C, and biotin.
Needed for neural function, lactation, oxidation of carbohydrates, and protein
Manganese works well with B-complex vitamins, it is needed to generate energy.
Helps in the prevention of cancer and heart disease.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

11. Benefits - Coenzyme Glutathione
Potent antioxidant that deactivates free radicals which can speed up the ageing process.
Used to help in the treatment of allergies, cataracts, diabetes, hypoglycemia, and arthritis.
Glutathione protect the body against natural and man-made oxidants.
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
Lydia Kokline, CFC, CPTS
9/18/2018

12. ANTIOXIDANTS Everyday for LIFE !
Help yourself ! Take action ! Eat foods that are rich in ;
- Vitamin C - fight cancer, gum disease, and colds
- Vitamin E - fight atherosclerosis & the bad LDL cholesterol
- Beta-carotene - fight coronary heart disease and cancer
- Lycopene - fight heart attack, stroke & lower cholesterol
- Selenium - fight heart disease and detoxify your body
- Zinc - boost your immune system, eat foods rich in zinc
- Manganese - fight cancer and heart disease
- Glutathione - protect your body from allergies and oxidants
To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
Lydia Kokline, CFC, CPTS
9/18/2018

13. Health is important, take care of it with ANTIOXIDANTS !
What does all this mean ?
ANALOGY
If you keep a clean and organized closet. You will benefit from the comfort of your own pleasure to look much better, organized, and comfortable with the joys of everyday life.
Health is important, take care of it with ANTIOXIDANTS !
To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
Lydia Kokline, CFC, CPTS
9/18/2018