1. Definisi Entrepreneur :
Karena materi ini saya sampaikan kehadapa bapak-ibu sekalian yang sangat paham secara teoritis dan praktis mengenai entrepreneurship. Tentunya hal ini memacu saya untuk mencari rujukan yang scientific agar materi yang saya sampaikan nanti tetap bisa inline dengan ekspektasi bapak-ibu sekalian.
Saya coba mencari tahu tentang definisi entrepreneur dari berbagai literatur dan pada intinya mereka memberikan point-point yang sama.
Richard Cantillon, mengatakan bahwa entrepreneur adalah orang yang membayar pada suatu harga untuk sebuah product untuk dijual kembali pada harga yang tidak tertentu.

2. Five Principles To Become An Entrepreneur
Success
By Budi Darmawan

3. What Is Entrepreneur ?
1725, Richard Cantillon : An entrepreneur is a person who pays a certain price for a product to resell it at an uncertain price, thereby making decisions about obtaining and using the resources while consequently admitting the risk of enterprise
1803, J.B. Say : an area of higher productivity and greater yield. An entrepreneur is an economic agent who unites all means of production - land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into
1964, Peter Drucker : An entrepreneur searches for change, responds to it and exploits opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource
1975, Albert Shapero : Entrepreneurs take initiative, accept risk of failure and have an internal locus of control

4. What Is Entrepreneur ?
2012, Budi Darmawan : A person who act with his own risk to get beneficial effect of his act
Entrepreneurship is about :
Drawing The Vision
Creating Values
Taking The Risk
Orientation To Business
Building Commitment

5. Draw The Vision Having a clear vision will : Guide you where to go
“Draw The Vision Specifically And Descriptively”
Having a clear vision will :
Guide you where to go
Tell you what to do
Lead you to act
Guard you to focus on

6. Creating Value Finding Opportunities Explore The Strength & Advantages
Assess The Competitions
Innovate The Process
Perfect Presentation

7. Taking The Risk Risk is not a lost until it goes to happen
Every step we make, compel into a risk
Comprehensive assessment on “Pro – Cons” factors
Understand well what will be the implication – prepare the alternative scenarios

8. Orientation To Business : Making money - Maximizing Profit
Aggressive > Expansive
Revenue growth management > Product and Price mix
Revenue Generation
Do the right things
Do things right
Clear KPIs
Productivity
Finding better way of doing business
New product development
Innovation
Innovation is a specific tool of an entrepreneur hence an effective entrepreneur converts a source into a resource (Peter Drucker)

9. Building Commitment Ownership Passionate : Enjoying What We Do !
We can run our own business, or
Act as the business owner if we are an employee
Passionate : Enjoying What We Do !
Commit to excellent

10. Being A Coke Salesman (1994 – 1995)
Sharing Experience
Vision :
Become a sales manager within the next 3 years
Creating Value :
Brand exposure
An attractive profit sharing scheme
Taking Risk :
Business Financial
Reputation
Business Orientation / Commitment :
A self funding sales promotion activity

11. Rescuing Customer’s Business Against The Bankruptcy (1998 – 1999)
Sharing Experience
Vision :
To be the best account manager
Creating Value :
Space management – Beverage Zone
Consignment scheme
Taking Risk :
Personal risk = future career
Financial risk > write off bad stock
Business Orientation :
Low cost promotion
Gaining space for free of charge
Commitment :
Stronger business relationship
Preferred supplier
Illustration

12. Drive EBIT Growth (2007) Sharing Experience Vision :
The most profitable operation in Indonesia
Creating Value :
Package conversion strategy to optimize the margin
Taking Risk :
Personal risk > future career
Business risk > volume lost – downsizing the business
Business Orientation :
Deliver the EBIT 34 % above the budget
Commitment :
Establish a profitable business

13. Develop Own Business Sharing Experience Vision :
To be a real entrepreneur
Creating Value :
Deportico cafe and Resto in Makassar –
Do-Be-Do clothing in Surabaya – 2010
Daun Salam Resto & Catering Service In Jakarta – 2011
Taking Risk :
Financial
Career opportunity
Business Orientation :
Increasing value of business
Expanding market coverage
Commitment :
PT. Daun Salam Indonesia to support long term business vision