1. eXplorist Outdoor Handhelds - 2015
Outdoor Product Marketing 1

2. The eXplorist Opportunity for Retailers
Outdoor products, like fitness products, help promote “The Active Lifestyle”
Many major markets are underserved
Specialty Outdoor Retailers have smaller store counts & remote locations
Active lifestyle enthusiasts are everywhere, but the products aren’t
Incremental revenue and margin opportunity
Solid market demand
Flat ASP’s
Long product life cycles = reduced retail churn
High Quality = Lower cost of ownership
Long Term Market Stability and Moderate growth predicted through 2015

3. The eXplorist Opportunity for Retailers
The Geocaching Phenomenon
Popular Family activity with a worldwide following
Gets the kids outdoors!
Over 5 Million Geocachers and growing at 30% YOY
Everyone MUST have a GPS device
Popular with both Male and Female consumers (~ 50/50 split)
The Casual Outdoorsman
48 million fisherman, 27 million hunters, 32 million day hikers

4. The eXplorist Opportunity for Retailers
Magellan offers unique and compelling merchandising for any retail environment
End caps, Standee’s, Islands, Headers or custom solutions
Ongoing Training programs for Sales Associates
Active Marketing and Advertising campaigns throughout the year
Print, Radio and TV 4

5. Why Magellan eXplorist?
eXplorist Products offer the consumer a tremendous value with a broad array of included features
Shoots geo-referenced video & photos (Touch Platform)
Allows you to have both Topo & Turn by Turn mapping running at the same time (Preloaded on x710 unit only)
Touch platform has customizable buttons
10,000 paperless geocaches vs. Garmin 2K
Active suspend mode that continues to track while conserving battery power
Superior preloaded World Wide base map
World Edition base map includes street level detail for the USA, Canada, Western Europe and Australia, as well as road level detail for 200 other countries
Voice prompted turn by turn available in the Touch platform
Navionics maps compatible (Touch platform)
24K topo maps on the eXplorist vs. 50K or 100K
Superior resolution and detail
Superior Geocaching device (xGC) for high tech treasure hunting
Superior Map Content through key partnerships P5

6. Magellan eXplorist Positioning
Superior Value!
More features included in base offerings
Superior preloaded World Edition base map
Superior Content!
Magellan 3rd Party relationships provide best-in-class content to the user
Digital Globe Satellite Imagery
Navionics Marine Maps
National Geographic Topo Maps
Fishing Hot Spots Maps
Superior Experience Sharing!
Embedded camera
Geotagged photos
Audio & Video recording

7. Superior Basemap!
eXplorist 310
Garmin etrex 20

8. Base Map Comparison – Estes Park
eXplorist 310
2 mile
5 mile
12 mile
20 mile
2 mile
5 mile
12 mile
20 mile
Garmin etrex 20

9. Base Map Comparison – Mt Rainier
eXplorist 610
500 ft
800 ft
0.25 mile
0.25 mile
500 ft
800 ft
0.2 mile
0.3 mile
Garmin 62ST

10. eXplorist 350H: GPS for Hunters

11. 11.6million 9.5% 63% Why Hunters? Expenditure Breakdown
Equipment: 41%
Food: 9%
Lodging: 2%
Transportation: 19%
Licenses: 2%
Other: 25%
Expenditure Breakdown
11.6million
Hunters in America
9.5%
Hunting market growth
63%
GPS usage rate

12. Magellan eXplorist 350H: GPS for Hunters
A GPS device designed explicitly
to meet the needs of the hunter.

13. Hunt features: Hunting waypoints
Easily mark game signs, look-outs, landmarks, water sources, shot locations, trails and more.

14. Hunt features: Trail camera management
Easily mark camera locations with custom camera waypoints
Navigate back to cameras to check recordings and perform maintenance.

15. Hunt features: Detailed hunting base map
Distinguish between different property types
Listings for all types of lands
Forest Service, Private, State and Federal lands, etc.
Detailed world road network

16. Hunt features: Topographic overlay
Topo layer

17. Hunt features: Hunting boundaries
US – 40 State Coverage + Canada
Visual overlay of hunting boundaries
Stay within your hunting zone to keep hunts legal with no fines

18. Hunt features: Geofences
Get alerts when approaching a GMU boundary

19. Product Offerings
350 Hunt
SRP: $249.99
Promo: $199.99

20. eXplorist Family Overview

21. eXplorist Family Features - Buttons
eXplorist 350H - $249
Hunter Edition
Adds: Hunting Maps, Trail Camera Mgt., Virtual Scout, Hunting Geo-fences , Hunt Waypoint Icons
+$70
eXplorist $179
Casual Hunt/Fish/Hike
Adds: 350MB Map Memory, Back Track, Track Summary, 10K Geocaches
+$50
eXplorist $129
Entry Level Outdoor w/Color Screen
WW Base Map + Hunt/Fish Calendar
eXplorist GC - $149
Dedicated Geocaching
10K Caches + WW Base Map

22. eXplorist Family Features - Touch
+$100
eXplorist $499
Outdoor Enthusiasts
Adds: City Series Turn by Turn Navigation
+$120
eXplorist $399
Outdoor Enthusiasts
Adds: Barometric Altimeter, 3 Axis Electronic Compass, Summit Series Topo Maps 1:24K
eXplorist $279
Outdoor Enthusiasts
3” Touchscreen, Camera, Voice Recording, WW Base Map, Uploadable Maps, Programmable Buttons, Micro SD Slot
+$100 22

23. 2014 Outdoor Product Roadmap
Q Q Q3 Q4
eXplorist 710
$499/$429
eXplorist 610
$399/$349
eXplorist 510
$279/$249
eXplorist 350H
$249/$199
eXplorist 310
$179/$159
eXplorist 110
$129/$119 23
eXplorist GC
$149/$129

24. Your Key to 21st Century Treasure Hunting
Magellan eXplorist GC
Your Key to 21st Century Treasure Hunting
100% dedicated to geocaching adventures
Use GPS technology to hide and find treasures
Low-cost, family-friendly outdoor activity
Seamless connection to geocaching.com
Holds 10,000 paperless geocaches
Post Sale Mapping

25. eXplorist GC Value Proposition
Geocaching is growing at 30% YoY, which means 1 million new Geocachers WW in 2013!
The eXplorist GC is the only dedicated geocaching GPS device with paperless geocaching
The eXplorist GC reduces the complexity of geocaching with a fully featured GPS
Best of all, it is less expensive than competitors
Great for newbie’s, kids, a second device for the family, and smartphone upgrades!

26. Magellan eXplorist 110 – NEW for 2012
Entry Level handheld GPS for basic outdoor navigation
Worldwide Base Map
Hunt/Fish Calendar
Holds 500 paperless geocaches vs. 10K for GC/310
Stores 25 routes/legs vs. 50 for X310
No uploadable Vector or Raster maps
No custom POI’s

27. eXplorist 110 Positioning
Competes directly with the Garmin eTrex 10 monochrome $119.99
eXplorist 110 $ is a tremendous value for the casual/occasional outdoorsman, sporting a QVGA transflective Color screen!
The eXplorist 110 provides the consumer with a solid entry level GPS handheld at a very compelling price point that’s perfect for holiday gifting
Ideal handheld for the cost conscious consumer who infrequently hikes, bikes, Geocaches or hunts, and wants the convenience of basic & rugged GPS capability
Compatible with all Explorist accessories

28. Power-packed and rugged handheld GPS for essential outdoor navigation
Magellan eXplorist 310
Power-packed and rugged handheld GPS for essential outdoor navigation
World Edition map covers +200 countries
Backtrack feature to avoid getting lost
Track summary recaps your trek
Add Summit Series topographic maps
Holds 10,000 paperless geocaches

29. Experience. Capture. Share.
Magellan eXplorist 510
Experience. Capture. Share.
Integrated camera for geo-tagged photos
Record audio field notes with the mic and speaker
Easy-to-use 3-inch touch screen
World Edition map covers +200 countries

30. Precise Outdoor Navigation
Magellan eXplorist 610
Precise Outdoor Navigation
Summit Series 1:24,000 scale topographic map
3-axis compass points you in the right direction
Barometric altimeter tracks weather patterns
Integrated camera for geo-tagged photos
Record audio field notes with the mic and speaker

31. Navigate from Doorstep to Summit
Magellan eXplorist 710
Navigate from Doorstep to Summit
City Series voice guided, turn-by-turn navigation
Summit Series 1:24,000 scale topographic map
3-axis compass points you in the right direction
Barometric altimeter tracks weather patterns
Integrated camera for geo-tagged photos

32. Innovative Industrial Design
Camera
Speaker
3” Touch
Screen
Battery Access
micro SD Access
Mounting
Microphone
Mini USB
(under flap)

33. Customizable Hot Keys
The ease of use of a touch screen combined with the functionality of hard buttons – for extreme conditions
Assign unique functionality to each of the two Hot Keys
Mark Waypoint
Take Photo
Zoom In, Zoom Out
Satellite Stats
Backlight Brightness Control
Compass Screen
Track Summary
And Tons More!

34. 4-Corners User Interface

35. Navigation Menu and Screens

36. OneTouch Menu
OneTouch favorites menu provides instant access to bookmarks of favorite places
Set your home, base camp, and car. Easily re-assign a new location for each new adventure
12 customizable icons to create personalized searches, save unique locations, or assign quick access to your favorite screens

37. Bring Experience Sharing to a Whole New Level
Experience Recording
Bring Experience Sharing to a Whole New Level
Capture 3 different types of media: Photos, Voice Memos, and Videos
Attach media types to waypoints, geocaches, tracks, and routes to enhance your trip recording
Share your information with family and friends

38. If indicator is red, simply follow instructions to quickly calibrate!
Electronic Compass
Available on eXplorist 610 & 710
Compass Calibration Indicator
If indicator is red, simply follow instructions to quickly calibrate!

39. Accessories eXplorist Lanyard for $14.99
eXplorist Carry Case for $19.99
eXplorist Handlebar Mount for $29.99
Available on MagellanGPS.com 39

40. Accessories eXplorist Vehicle kit for $39.99
Available on MagellanGPS.com 40

41. Accessories eXplorist All-Purpose Mount Available on MagellanGPS.com41

42. Software & Mapping
Enhancing the eXplorist line…

43. World Edition Preloaded Map
The Most Detailed Preloaded Worldwide Map in the Industry
The World Edition includes major roads throughout the world, including a complete road network in United States, Canada, Western Europe, and Australia
World Edition also includes water features, urban and rural land use, and a realistic shaded relief background.

44. Summit Series Topographic Maps
High resolution, outdoor recreation maps
Detailed topographic map of the various regions
Displays dynamic contour lines that adjust based on scale
Includes classifications of recreational areas, such as forests & parks
Contains trail classifications and tons of outdoor POIs

45. City Series Turn-by-Turn Maps
Vehicle navigation maps
Includes complete routable road network
Provides spoken turn-by-turn directions
Search by addresses and by POIs
Source data provided by Navteq

46. Bundle Options

47. Special Editions – Available Now!
Editions include:
310/510 TOPO! Edition
510 Marine Edition
310/510 Angler/Pro Edition

48. National Geographic TOPO!
TOPO! Subscription
Annual Subscription: $29.99
Download all you want from Magellan’s VantagePoint desktop mapping application
Keep everything you’ve downloaded after your subscription has ended
1:24K USGS, 1:100K USGS
eXplorist 310,510,610,710 compatible

49. Hi Res Satellite Imagery Bundles
Digital Globe Hunting Bundle
12 Month Subscription
Download unlimited tiles to your GPS device
Scout your hunt – Funnels, Tree stands, Vantage points
Retail Value $29.99
Compatible with 310/510/610/710 49

50. Marine Navigation Bundle
Navionics Marine Bundle
Marine Coastal / 12,000 Inland Lakes
Retail Value $199.99
Compatible with 510/610/710 50

51. Fishing Bundles – 3 Premium Lakes
Fishing Hot Spots Bundle
1 x 3 Lakes Download (174 Premium Fishing Lakes)
Retail Value $29.99
Compatible with 310/510/610/710

52. FHS Pro Bundles Fishing Hot Spots Pro Bundle
Entire US (Over 4,000 Fishing Lakes)
Retail Value $99.99
Compatible with 510/610/710
Micro SD Card

53. Summit Topo Bundles Summit Series Topo Bundle
Regional Download
Retail Value $49.99
Compatible with 310/510/610/710
Regions
Alaska
South
Southeast
Northeast
Rocky Mountains
West
Northwest
Great Lakes
Midwest
1:24,000 detailed topographic map
Dynamic contour lines that adjust based on scale 53