1. Google Analytics & Search Console
Chris Bugge | Hayley Lowe | Taylor Willis

2. Agenda What are they? Comparison Google Analytics Search Console
Questions?

3. Google Analytics & Search Console
“Freemium” Google tools
Evaluate website performance
Most widely used products of their kind
Access to expert support

4. Google Analytics & Search Console
Marketing folks
Integrated with AdWords
High-level to specific metrics
Search Console(aka Webmaster Tools)
The Webmaster
SEO purposes
Understand how Google views your site
Google Analytics tracks visits only to pages which include the correctly configured Analytics Javascript code. If pages on the site don't have the code, Analytics will not track visits to those pages. Visits to pages without the Analytics tracking code will, however, be tracked in Search Console if users reach them via search results or if Google crawls or otherwise discovers them.
Some tools define "keywords" differently. For example:
The Keywords page in Search Console displays the most significant words Google found on your site.
The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.
Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.
The Search Console Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number. Also, Search Console rounds search query data to one or two significant digits.

5. *Main source of Google’s revenue
Google Analytics
Why would Google offer an analytics service?
*Main source of Google’s revenue

6. Google Analytics Tracks client IP and collects visit data
Uses cookies & transmit a “beacon”
Limitations
Can be blocked (AdBlock, NoScript, disable cookies)
Limited to 500,000 visits
No given margin of error
Privacy concerns

7. Search Console (Webmaster Tools)
Monitor and maintain site presence in Google
Name change to accommodate non “webmasters”
Search Queries updated to Search Analytics
More accuracy
Better Filtering Options

8. Questions?