1. Segmentation of industries and quantification of products
Desk research
Segmentation of industries and quantification of products

2. Segmentation – industry classifications
Purpose: Define and describe economic (industrial) activities Types of data: Numbers of companies within an industry Key figures for the company / the industry

3. Segmentation – industry classifications
A simple rule: The more classification digits, the more detailed description
World scale (UN)
ISIC
2 digits
EU scale
NACE
4 digits
National version of the NACE: USA, Canada, Mexico 
NAICS
6 digits
National version of the NACE: Denmark
DB07
Unofficial versions:
 NavneNumreErhverv
 Kompass   
Fagrubrikker
Kompass Classification
 Subjects headings
 2-7 digits

4. Quantification – product classifications
Purpose: Define and describe products and services for a variety of purposes – ie. Customs, trade, logistics, value … Types of data: Amount or value of products/services

5. Quantification – product classifications
A simple rule: The more classification digits, the more detailed description
Global scale (UN)
SITC
CPC
4-5 digits
5 digits
Global scale (WTO)
GATS (services)
2 digits
EU scale
Combined Nomenclature (CN)
8-10 digits
National version: US
Schedule B Export classification code
10 digits

6. Quantification/Segmentation – information sources Industry / company data:
ORBIS database (global company data)
Library website > E-resources

7. Quantification/Segmentation – information sources Product / services data:
National statistics or international organizations’ statistical offices
List: > International (Danish site only)
National statistics: Almost same thematic structure, but different levels of information
International organizations: Specialized thematic statistics

8. Quantification/Segmentation – analyzing & comparing data
Industries: ‘Easy’ – comparable classifications codes
Market size/market supply: Production + import - export
Different levels in codes (comparison charts can be found online)
Accurate product terms are needed for accurate data
Different levels in statistical information (from country to country)
Industry & production classification: APPLES & PEARS