1. Performance Indicator 4.08
Describe the use of technology in the marketing-information management function.
Performance Indicator 4.08

2. Technology
Identify ways that the use of technology impacts the marketing-information management function.
Makes it easier to collect and store certain information
Information can be analyzed using specialized software
Many more details can be tracked
Describe how the use of the Internet for marketing-information management tracks and monitors customer website activities.
Use of “cookies”
Accurate count of hits to a website

3. Technology
Discuss how customer-to-business communications on the Internet can be used in marketing-information management (e.g., reminders, popup notices, online focus groups, etc.)
Computers track details well and software can provide reminders to customers
Customers can choose to go to company websites and/or join online groups and submit their opinions and suggestions

4. Technology
Explain how the Internet provides services for conducting research (e.g., search engines, tools for online surveys, database access, blogs, etc.)
There are many sources of information available on the Internet
General and specialized libraries
Search engines for finding specific sites or information
Paid services that assist with locating research information

5. Technology
Discuss marketers’ use of virtual realties and simulations in marketing-information management.
Marketers use games and online simulations to engage the customer and glean preference information
Customers can make choices based on preset simulations and the information can be recorded to help the company better understand the mind of the consumer.

6. Technology
Describe how the use of Global Positioning Systems (GPS) can facilitate marketing-information management.
Because customers aren’t always stationary and some move from one area of the state or country to another, GPS helps companies understand who is making the buying decisions
Explain the use of data analysis software in marketing-information management.
Specialized software allows data to be analyzed properly
Can be set up to give the information in a specified format

7. Vocabulary Define the following terms:
Self-Regulation – The company or industry enforces its own rules for interacting with its customers
There aren’t any specific laws or government regulations concerning that company’s or industry’s products
SUGGING
Selling Under the Guise of a survey (research) - a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product in question
FRUGGING
Fundraising Under the Guise of a survey - a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation