1. Beyond Vendor Fairs: Partnering with Vendors to Engage End Users
William Mischo Acting Dean and University Librarian University of Illinois at Urbana- Champaign
Susan Berkman Assistant Director of Collection Development &Technical Services Nova Southeastern University
Jalyn Kelley IEEE Client Services Manager

2. William Mischo Acting Dean and University Librarian University of Illinois at Urbana-Champaign
William Mischo is currently Acting Dean and University Librarian at the University of Illinois at Urbana-Champaign. He is also Head, Grainger Engineering Library Information Center and the Berthold Family Professor of Information Access and Discovery at Illinois. Bill has been involved in numerous grant funded digital library projects, including the NSF Digital Library Initiative, IMLS National Leadership grants, Mellon Foundation grants, and NSF NSDL (National Science Digital Library) grants.
Bill has published over 70 articles and conference papers and presented at more than 100 conferences. He was elected a Fellow of the AAAS (American Association for the Advancement of Science) in 2015 for advances in information technologies and was the recipient of the 2009 Frederick G. Kilgour Award for Research in Library and Information Technology from ALA/OCLC. He also received the 2001 Homer I. Bernhardt Distinguished Service Award from the American Society for Engineering Education Engineering Libraries Division.
Masters, Ph.D. or M.D. degree from one of the top research universities in the U.S.

3. Discussion Topics
What types of activities do you partner with vendors and publishers?
Why do you think it is important to partner with vendors and what is the value to the library?
What are the benefits to your patrons (faculty, students, staff)?
Masters, Ph.D. or M.D. degree from one of the top research universities in the U.S.

4. Susan Wald Berkman Assistant Director of Collection Development &Technical Svcs Nova Southeastern University
Susan is the Assistant Director of Collection Development & Technical Services at the Alvin Sherman Library, Research and Information Technology Center at Nova Southeastern University. She started out as the Subject Specialist for Business at NSU and has her own information services
business, Research-Ability. Her other professional experience was as the Research Director for First Marketing/Progressive Impressions International.  Susan earned a Master's degree in Library Science from Rutgers University and a BA in Economics from Brandeis University. She has served on the Boards of the Association of Independent Information Professionals (AIIP) and the Florida Direct Marketing Association, was Past-Chair of the Special Library Association’s Division of Advertising and Marketing, and is a member of the American Library Association.
Masters, Ph.D. or M.D. degree from one of the top research universities in the U.S.

5. Power Publishing Day
Beyond Vendor Fairs: Partnering with Vendors to Engage End Users
Susan Wald Berkman, Assistant Director of Collection Development & Technical Services
Nova Southeastern University
November 9, 2017

6. The Beginning…

7. Publishers & Topics Case Study Workflow Tools Open Access
Technical Reports & Scientific Publishing
Non-Traditional Publishing
Getting Published
Selecting a Journal
Publishing Dissertation

8. Marketing

9. Day of …

10. Lessons Learned Moving Vendors Schedule on Name Tag
Presentations Beforehand
Registration for Recordings
IT Involvement from Beginning
4 - 6 Vendors
Schedule Dates Early
Evaluations
Involve Faculty

11. WIIFM (What’s In It For Me?)
Relationships
Authors
Library Showcase
Database Promotion
Product Awareness
Goodwill
Next Power Publishing Day
January 25, 2018

12. Other Engagement Activities
Jalyn Kelley IEEE Client Services Manager
Following slides will be in roughly chronological order for an author, starting with writing.

13. Innovation & Entrepreneurship
Created to showcase campus resources with an innovative program that highlights the libraries added value
Arranged as a panel of speakers – Tech Transfer Office, Business school, Eng. School, young entrepreneur, the library & IEEE
Planning takes about 4 months
Networking and food offered before and after the panel session
Workshop lasts 1-2 hours
Masters, Ph.D. or M.D. degree from one of the top research universities in the U.S.

14. Innovation & Entrepreneurship
Feedback from attendees:
“I learned about entrepreneurship and how it is different than what I thought”
“So many resources on campus that I should take advantage of”
“I’d like to learn more on how to find investors, experiences of recent alumni entrepreneurs”
Masters, Ph.D. or M.D. degree from one of the top research universities in the U.S.

15. Games: Library Escape
Collaboration between Peking U Library, IEEE Student Branch and IEEE University Partnership Program
Two-day game which requires participants to look for clues inside the library (and in online resources), solve multiple challenges, “find the key,” and “break out of the library”
Over 1,000 participants in 2017
This event won 1st prize at China Library Innovation Competition

16. Games

17. Questions? THANK YOU! Susan Wald Berkman sberkman@nova.edu
William Mischo
Jalyn Kelley