1. Maria A. De Leon Kinga Kanska George Okafor Serap Sahinoglu John Starr
HowCharming2   
Marketing Strategy/ MKT C.FA15
Baruch College
Fall 2015
Prof. R. Allen
Maria A. De Leon
Kinga Kanska
George Okafor
Serap Sahinoglu
John Starr

2. Overview Value proposition SWOT Analysis Products Services Benefits
Target Market
Financial breakdown
Marketing tactics
Future outlook and conclusion

3. Value Proposition
Remember a great experience with something tactile that lets you touch the brand and your memories with something of great value, but low cost, that is more than just a pretty trinket.

4. SWOT Analysis

5. SWOT Analysis

6. Products USB sticks $13.99 Dog tags $10.00
Dog Tags with QR code $11.99
Zipper tag $3.99
PICTURE

7. Services
We offer custom and unique manufacture of the design on all of our products
Any picture can be applied to custom pieces
We provide high quality product for affordable prices
Our focus is on event merchandising
High school music demonstrations

8. Benefits
some of our products will have QR code on the back which provides benefits like
exclusive promotional access to materials about client favorite band or sport team
free song download or party access with our QR code, it all will give extend experience and excitement to our customers.
Discount code for future purchase our merchandise to customers
Our products are great promotion tool for any brand that wants to be memorable, customers will use our pieces on daily basis for example USB stick with your brand/ logo on it
Dog tags also have practical use, they can be used during travel and be attached to luggage which will help to identify the luggage.

9. Target Market Demographic Male and female, aged 12-21 Psychographic
Fads, “keep up with the Joneses,” has allowance, afford to go out, not make large purchases, homogenous consumer, wants souvenirs
Lifestyle
works hard and plays hard, still in education. Not wealthy. Pop music, hip-hop and R&B music. Goes out to concerts and will look to spend money on a memento. Enjoys collecting sentimental and customized items.
Geographic
Urban areas, festivals, conventions and concerts.

14. Increase brand visibility Introduce multiple brand touch points
Marketing Tactics
Increase brand visibility
Introduce multiple brand touch points

15. Reconstructed Howcharming2.com Medium: Online Cost: $500/year
Website
Reconstructed Howcharming2.com
Medium: Online Cost: $500/year
More colorful background
More attractive banners as well as music on background
Deborah’s picture, bio and her insight more about the company or video, more pictures of the products being used by celebrities and videos of celebrities talking about the products.
More overt “BUY ONLINE” on home page, and updated contact info page with Google map to show the address.
More visible social media icons
Google Analytics to track click-through-rate, see where the traffic comes from, what pages get most visits, as well as Google AdWords for a YouTube ad.

16. Having Instagram and Twitter Account Medium: Online Cost: Free
Social Media
Having Instagram and Twitter Account
Medium: Online Cost: Free
Making a teaser with N’Lyss on our social media platforms; Facebook, Twitter, Instagram. N’Lyss will invite their fans to post a picture with our products on Instagram with #charms #howcharming2 #nlyss hashtags. 3 of the fans who have the best shot they will win a free concert ticket and meet the group in offstage.
Twitter to promote the company as well as our products, and participate in discussion via Twitter Chat.
Facebook updated with blogs, videos and pictures, have people like us in a more interactive way.

17. Creating AdWords and Youtube Account
YouTube Advertising
Creating AdWords and Youtube Account
Medium: Online Cost: Depending on how often the ad is viewed
Creating a AdWords and a Youtube account. So, based on where we want our ad to show up, device targeting, age, gender, topics and keywords which will be chosen to target our potential audience, we will advertise our company and products on Youtube.

18. Public Relations Creating a gift box and being sponsor
Medium: Print and Events Cost: $300/month
Creating a gift box including a brochure with information about our company and products, a small personalized card, and any varieties of the products which have the celebrity’s picture on them.
Sponsor N’Lyss to perform at more populated high schools. The group will organize a small concert to help to promote themselves. In schools, they will perform, reach out to their fans and sell our products. This idea will accompany our Instagram plan.

19. Future Outlook & Conclusion
sell the business
invest in new target markets
add another product to the stock keeping units (SKUs)

20. Questions?

21. References:
Ferrell, O.C. & Hartline, M. D Pricing strategy. Marketing Strategy, 5th edition, Mason, OH: Cengage Learning.
3 Key Marketing Takeaways from Simon Sinek's "Start With Why" (n.d.). Retrieved November 24, 2015, from
How Apple Changed the World - 4 Core Marketing Strategies of the Tech Icon. (n.d.). Retrieved November 24, 2015, from
Custom Dog Tags. (n.d.). Retrieved December 1, 2015, from

22. Thanks!