1. What about a Mission or Vision Statement?

2. Vision Statements answer the following:
Where is the business going…
Our business will END after 2 days… therefore we will NOT be writing Vision Statements…

3. Mission Statement answers the following:
What does your business do?
Why does the business exist?
How are you going to do it?

4. Video clip… 5 Famous company Mission Statements…
Which was your favorite??

5. 7 Reasons your company needs a clearly written mission statement

6. 1. IT DETERMINES THE COMPANY’S DIRECTION
To remind their teams why their company exists
Serves as a “North Star” that keeps everyone clear on the direction of the organization.

7. 2. IT FOCUSES THE COMPANY’S FUTURE
NOT a “vision”
Rather the mission tells us what we’re doing today that will then take us where we want to go in the future.

8. 3. IT PROVIDES A TEMPLATE FOR DECISION-MAKING
Delegates both responsibility and authority.

9. 4. IT FORMS THE BASIS FOR ALIGNMENT
Helps new employees know what the company does and where the company is going.
Your team will all be on the same page when it comes to what you do and why you do it.

10. 5. IT WELCOMES HELPFUL CHANGE
People are resistant to change
Clear Mission helps them to see the value of change and how it helps the organization accomplish the mission.
This creates a culture that welcomes change.

11. 6. IT SHAPES STRATEGY
Create the most effective strategies possible to accomplish the mission

12. 7. IT FACILITATES EVALUATION AND IMPROVEMENT
“What you measure will be your mission.”
If you have a clear, written statement of mission you will know exactly what to measure and how to measure it.

13. Watch 3:30 second Video clip
“Writing a Mission Statement that Doesn’t Suck”

15. DO NOT USE THE WORD SOLUTION!