1. Hazel The company makeover
Esther Douwes Dekker
Anke Takens
Hazel
Cosmetics

2. Contents Hazel Issues Percentages of sales New advertisement Website
Other improvements

3. Hazel
Seller of cosmetics and beauty products all over the world
Available for men and women
Wide range of products
Sales declined from 1990
Hazel
Cosmetics

4. Main issues Outdated brand image Overwhelming catalogue
Barely no appeal with teenagers and young women

5. Hazel financial sector

6. New advertisment

7. LOOkX Attractive for teenagers and young-women Low priced
Various mixable colours
Blake Lively promotes LOOkX

8. Website Instead of catalogues Online shopping Clear web-design
Improves our outdated brand image

9. Websales
Hazel sales sector

10. Other improvements Stop non-profitable lines
Reduce the number of product lines
Quit men’s grooming products
New mission statement
Advertising via social media

11. We underline women’s natural beauty, by providing high quality and attractively priced grooming products

12. Presentation in brief The company Issues Solutions
New advertisment + line
Website
Reducing the number of lines

13. Thank you for your attention