1. System: OU Campus (CMS - Content Management System)
Web Editor Training
System: OU Campus (CMS - Content Management System)

2. Why do we maintain our website(s)?

3. Why?
The TSU Website is one of the top three ways that TSU  attracts and retains prospective students.
Let's all do our part in recruiting and in representing TSU in a positive light.
EXTRA TIP:
" Great Content = Great Link Building"

4. We have a business!

5. FIRSTS THINGS FIRST Pieces & Parts
Fonts & Color Choices (later re-skin)
Homepage real estate
Responsive Design
/web

6. Best Overall Approaches
Who is my audience? How are they approaching my information?
EXAMPLE: Should a College Directory be listed by persons’ names in alphabetical order?
____________
TIP: How can I lead complete strangers to information?

7. (searching for info; wording of titles)
Scenario
If you were 16 years old and were looking at where to go to college, what 3 main things would you be looking for on a college website?
(searching for info; wording of titles)

8. Writing for the Web
*** REMEMBER: the website is a publication! You are a publisher of a TSU publication! And you will reach a large audience.

9. Writing for the Web Specifics
Punctuation: “Good News!” vs. “Good News!!!”
Bold Text
Capitalization
Color Usage, Fonts, Sizing
Underlining
Repeating Info (catalog)
Leftnav
Required entries
Categorical

10. Writing for the Web Specifics
“Apply Now” buttons
Cross-silo marketing
Simplify Text EXAMPLE: Graduate Application (instead of “Click here for graduate application.”

11. Writing for the Web Specifics
Find the Errors

12. Additional Items Forms http://www.tnstate.edu/ouguide/
Calendars
Photo Albums

13. The System Demonstrate: Login & altering a page Lightbulb check-out
File utilities
Staging & Production
File-naming (5 items)

14. What we’ll do today…
Everyone will create one new web page in the same department….pretending we work in HR.
We’ll review our web pages at the end of the session.
Go to OU Guide to get materials: