1. WILL LINK BUILDING HELP YOU TO INCREASE THE PAGE RANK

2. Link Building is certainly the most workable SEO strategy used by Google to rank the websites, pages and content. Though the algorithm of Google has been constantly changing, but link building continues to remain the gold standard for SEO. This simply means that back links are the key components of Google Algorithm that assists content to rank naturally by offering credibility. Yes, link building changed over the period of time, but its basic principles remain unchanged. So, you can say that it is just the thought process of SEO experts, which has actually changed their perspective towards link building. The Google has brought in many updates like Penguin etc., which left a great influence on the link building. Google is expected to bring in new updates in near future and there is a strong debate among different industry experts as how those new updates will influence link building and how long the links will continue to remain the gold standard for SEO? To find the answers to these questions, it is important to know about the importance of link building strategy, Page Rank etc and how it works.

3. Page Rank and its role It is basically the algorithm led by Google that ranks the particular websites in search engines. It is the ideal way of decide the authority of a website and then rank the website accordingly on the search engine. Ideally, it ranks the website based on the quality and quantity of the links directed to a site or a page. So, it is expected that the websites that contains more links will get ranked higher on the search engine. Related: SEO-TACTICS YOU CAN BID FAREWELL TOSEO-TACTICS YOU CAN BID FAREWELL TO Strategies of Link Building and Penguin penance Many SEO experts find it simple to index a particular website with high rating with the help of unique and quality content. On the other hand some webmasters started gaining online exposure with the help of low quality links to increase the rankings of the websites on various search engines and followed this rule as gold standard. Undoubtedly, this strategy of link building works, but may not yield results in the long runSEO experts

4. Major threats expected to Link Building Looking at the future of link building it will face some threats due to increasing popularity of different apps. According to surveys, more number of users prefers mobile apps as compared to a normal web research; therefore many search engines started introducing mobile friendly apps to helps users browse through their mobiles. These factors can certainly affect the potential of link building and websites.