1. world's largest network of local based on topics and interest.
What is Meetup?
Meetup is the
world's largest network of local
community groups
based on topics and interest.

2. Indianapolis Pug Meetup

3. Toronto Entrepreneur Meetup

4. Frankfurt Expat Indian Meetup

5. “It was nice having another person with ADHD/ADD to validate me
“It was nice having another person with ADHD/ADD to validate me. It takes someone who knows what it’s like to struggle each day. To make you feel like your not alone”

6. “Don’t you want to be part of a group that cares about you as a person and cares about helping you grow your business?”

7. Why would people Meetup?
“Close relationships are the single most
important factor in whether someone is happy” - Richard Layard. Economist, LSE

8. Why Meetup – The Power of Groups
In groups, people unite, activate, mobilize, advocate, agitate, lobby, endorse, create democracy, and change things.
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.” Margaret Mead

9. How does it work? 1
Mary… 2
Meetup helps Mary find local Moms groups and… 3
Meet with others locally who share her need.
Organizer
has a baby. She needs some advice about teething and wants a playgroup…
Westminster, CO Moms Meetup Group
Why Organize
“I had a vision for it and wanted to see it happen”
“Would like to practice running a larger organization”
“It is a great way to meet potential customers”
“I like to lead”
“I want to learn from others”
“It is hard to meet people who can relate to what I am going through”
“I want one in my town”
Whatever their needs, people find Meetup via Word of Mouth, Google/Yahoo! search, and the media.
Meetup makes it easy to find and join others locally with a shared passion.
Local Organizer pays Meetup.com $19/month for Group listing, management, communication and promotion tools.

10. Brands are welcome in this environment

11. Sponsorship Placements on Group Pages

12. Communication – Co Branded Newsletter

13. Real World Integration
Give them some product, coupons etc
Activity guides – create something for them to do which involves your product
Mentions and all around props for your brand
Use as focus group – ask for stories and testimonials for ads, website…
Provide compelling content or experts on the topic

14. How Sponsorships Work
1. Choose from a pool of appropriate groups to sponsor
2. We’ll help create useful ways for the Meetups to enjoy the Brand brand both online and at event
3. Brand pays Meetup
4. Meetup shares revenue with Organizer of chosen Meetup groups
5. Organizer distributes product, thanks brand for support at event…

15. Case Studies American Express Sessions with Cesar
 Huggies & Pull-Ups "Play it Up“
Jamba Juice
Peek
Lipton
Nintendo Wii .

16. Benefits Meetup Moms would welcome
How helpful would the following benefits be if they were provide to your Meetup by a major brand?
Not Welcome
Not Helpful
Little Help
Helpful
Very Helpful
1. Having part or all of your Monthly Meetup Organizer Fees paid for*
4.68
2. Free Product samples or coupons
3. Activity guides you could use at your Meetup based on your children's’ age.
4. Promotion of Moms Meetups in the media (locally or nationally)
5. Tips on parenting and pregnancy
6. Help finding guest speakers
7. Be the first to try new products and provide feedback to the brand
* Only asked of Organizers

17. 97% of organizers say Intuit added value
Intuit is the perfect sponsor for small business meetup groups... its a great fit for the members of my meetups.
We are grateful for Intuit’s sponsorship because we make our Meetups free to the public. It is the main free community event in downtown dc!
…also if Intuit could sponsor at least one large event that is open to Meetup members once a year in Atlanta. I am sure that would sell more software and grow the brand.

18. Add value-and they’ll promote your brand
Thank you so much for piloting this wonderful program. My members have really enjoyed the activities ideas and coupons and I have loved having Huggies represented on our site.”
It would be WONDERFUL if we could get some coupons for the group. I would even be happy to hold a Huggies Event on our calendar. A good time to pass out the coupons then, etc.
I enjoy the relationship and the professionalism from all parties: Meetup, Amex, sponsored organizers and the staff. I am extremely grateful and will do everything that I can to help build a strong and solid relationship among us all.

19. Pricing Duration (minimum) 3 Months Groups Sponsored (minimum)
50 Meetup Groups
Cost per Meetup group/Month
$100
Cost includes
Banner/Badge and text link on group pages
Co Branded Newsletter
Presence at event (TBD)
Consultation and account management throughout campaign

20. Contact Information
Carrie Seifer
Director of Sponsorship Sales
Mary Telesco
Director of Account Management